Thank you for reading gentlemen, have fans and detractors, comes with the territory especially when you're kind of an open book. Best of luck and profits to you!

Thank you for reading Jon and have a great trading week. We should have some VOL to participate with.

Most welcome, glad you found it informative!

Thank you Chad and Seth is just fine by me. Experts...had my fair share of run in with experts over the years for which my dedication to a field of study or market participation proved a pretty valid and profitable path. I hope those who have read my works over the last 5,6 years have learned and continue to learn that if they have the time and dedication they can achieve great investing success.

Thank you for reading Vinay and for the compliments! I will have a website in the coming months that hopefully helps to more conveniently and daily engage investors and traders. Thank you again and I hope your trading has benefited from mine and other's articles on TalkMarkets.

Thank you Vibrant for the comment and complement. Hopefully some of the articles have found there way to your betterment of trading and investing as well!

Thanks for your comment. Review that perspective with regards to previous years where that was about SODA, GMCR, SKUL, GPRO etc. All still around. In fact, the comment defies most every CPG that comes to market w/over $1Bn in sales. Simply put, you likely need to perform a bit more due diligence to understand the lifecycle of a CPG company i.e. boom, bust, resurgence, stagnation etc.

Thank you for the comment Paul. Understand that I tried to initiate the equation as a form of practicality. As such the equation does not read $12.50-40% = $7. The $7 merely represents the decided upon split price for the sake of the narrate. Practically, we have no way to know what the share price will be the evening before the actual split takes place. The equation I offered simply sets parameters for simplification and under practical use. Moreover, I wouldn't be able to define one's trading from $12.50 down to $7 mark and equate a loss absent the parameters I set. For clarity I basically offered the acquisition price and share count, an unrealized loss at which point I set a reverse split at $7 to occur. Hope that helps and best of profits to you. Thank you again!

The grocery business is highly complex and complicated to maintain, nonetheless maintain profitably over extended periods of time. It's one thing to sell groceries that are dry goods as Amazon has and will continue to do, it's an entirely different thing to sell cold, frozen and dairy foods. Expirations, shelve lives and the necessity of sourcing locally is NOT in any way shape or form something Amazon has done on scale or with any proficiency along the lines of what I've noted within. Moreover, there is a profound reason as to why the major beverage companies have a dominant position within the grocery supply chain inclusive of DSD operations. Again, this is not something that is available to Amazon and obviously as such Amazon has NO experience with this such aspect of the grocery business. The beverage and snack business make the grocery business profitable, most everything else outside of meats is considered minimal profit to losses. Amazon likely understands this as it has been trying for many years now to expand its grocery business to include greater sales volumes, but without a DSD, high volume business it has been extremely difficult. So you buy Whole Foods with local sourcing DSD operations and all that comes with the business of selling cold, frozen dairy goods. Having said all of that, Amazon will still likely not be successful without large scale modifications to the Whole Foods business model as Whole Foods has a very finite consumer base. Again, Amazon likely understands this but most importantly...and here is the biggest takeaway as we share this experience going forward: Amazon doesn't care. Amazon doesn't care because its shareholders don't care. We're talking about a company that went unprofitable were over a decade and with the stock price doing nothing but appreciating over that time period. So while we banter and rationalize this acquisition whichever way we choose to do so, no matter what the outcome, shareholders will likely continue not to care as the core Amazon business has proven disruptive and, now, more profitable than ever. Maybe the real question is can Amazon do no wrong? Thank you all for the comments and sharing!

The food and logistics supply chain is dry complicated, cumbersome and wildly expensive. I like the comparison offered, but it's highly unlikely that in this particular case, "better" is going to be the outcome.