Paul is a strategic communications, public relations and marketing consultant to the investment management industry. Believing that asset managers, wealth management firms and service providers could benefit from greater quality and specialized intelligence from their marketing and PR partnerships, ...
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Paul is a strategic communications, public relations and marketing consultant to the investment management industry. Believing that asset managers, wealth management firms and service providers could benefit from greater quality and specialized intelligence from their marketing and PR partnerships, Paul started Keramas to offer his communication skills, industry expertise and distinct insights to firms seeking smarter, more effective marketing programs.
Paul cut his teeth in the Global Financial Crisis, starting his career in November 2007, a few weeks after the equity markets topped. With over 15 years of intensive experience, Paul's areas of expertise include active investing; exchange-traded funds (ETFs); index and passive investing; index construction; factor investing and smart beta; target-date funds (TDFs); fixed income strategies including total return, unconstrained, nontraditional and multisector bond funds; hedge funds; structured outcome or defined outcome investing, strategies and ETFs; managed risk equity investing; options-based strategies; risk parity; volatility investing; absolute return funds; mutual fund conversions (to ETFs); multi-asset strategies; endowment investing and the Yale model; private markets investing; PE returns-based analysis; hedge fund replication; liquid alternatives; risk management; portfolio construction; annuities and guaranteed lifetime income products; retirement income; and the regulatory environment and political climate impacting the investment management industry.
Paul's work has been shortlisted for "PR Campaign of the Year" at the Mutual Fund Industry & ETF Awards in three of the four years the award has been offered at the leading 40Act funds awards show, winning in 2023 for Keramas' work popularizing options-based structured outcome ETFs and again in 2024 for promoting Active ETF launches and strategies from multiple fund sponsors.
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