Great article. I'm not a geneticist, but I do have to disagree with this sentence:
"all it takes is a rat not liking the product and they will produce offspring that have a higher propensity not liking the product while the rats that do like the products have no offspring."
I can't stand olives. My son loves them. I like spicy food, he does not. I don't know that if an adult rat does not like the Evolve product, that it means its offspring will not.
Bill Myers, how much of that 683k portfolio is invested? We are looking at a similar situation and amount. I have it about half invested right now, with plans to add more to our holdings in the future. Only one investment DOESN'T pay dividends at this point, but it is tied to a very lucrative investment so should do well.
Well-written article, lays out what $ZETA is up against and its long-term thesis. I'm confident the stock will be no where near these basement prices after earnings!
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