The loyal and passionate customer base and strong brand recognition shouldn't be discounted. Many fans will buy the stock as well which will create a price premium that aren't justified by its financials.
Since the drop in 2001, Ford hasn't gone up past around $18/19 mark. That is 14 years of price stagnation. Investment wise, might the company not be the best choice?
I too have been very interested in buying this product, but it doesn't seem to be available for purchase anywhere. The author was probably sent one free for the purposes of reviewing it (something which probably should have been disclosed). Regardless, I'm envious!
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The loyal and passionate customer base and strong brand recognition shouldn't be discounted. Many fans will buy the stock as well which will create a price premium that aren't justified by its financials.
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Since the drop in 2001, Ford hasn't gone up past around $18/19 mark. That is 14 years of price stagnation. Investment wise, might the company not be the best choice?
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I too have been very interested in buying this product, but it doesn't seem to be available for purchase anywhere. The author was probably sent one free for the purposes of reviewing it (something which probably should have been disclosed). Regardless, I'm envious!
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Nice post!