Barbara Brooks Kimmel

Founder Trust Across America - Trust Around the World
Contributor's Links: Trust Across America-Trust Around the World
Barbara Brooks Kimmel is an author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for Building Your Company’s Most Valuable Asset, Trust Inc., ...more
Following: 52 Followers: 2732

ALL CONTRIBUTIONS

Trust Challenges & Predictions 2023
Monday, December 26, 2022 10:12 AM EDT
Trust 200 Index, a diversified mix of the most trustworthy public companies has handsomely rewarded those who chose trust as a strategic imperative.
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Trustworthy Companies Offer Superior Investment Returns With Less Risk
Monday, July 25, 2022 8:37 AM EDT
When companies (and the investment community) turn their attention to the long-term benefits of trust, great things happen.
In this article: IWD, SPY, AXP, HPQ, HSY, KR, PVH, TXN, ADSK, AMGN, QCOM, ABBV
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Most Trustworthy Public Companies
Thursday, July 14, 2022 12:14 PM EDT
Our analysis revealed the top 10 most trusted public companies, which comprise six of sixteen business sectors.
In this article: ABBV, AXP, AMGN, ADSK, HSY, KR, PVH, QCOM, TXN, HPQ
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Take These Actions To Further Weaken Stakeholder Trust
Friday, March 4, 2022 2:13 PM EDT
How many of the following trust substitutes are present in your organization? The larger the organization the more prevalent these work arounds are becoming and the faster they are multiplying, crushing any hopes for long-term sustainable trust.
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Twelve Ways To Kill Stakeholder Trust
Friday, February 4, 2022 12:19 PM EDT
These days it does not take much to lose stakeholder trust given that most organizations have failed to build that essential ingredient.
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Will Trust Improve In 2022? Not Without A Common Language.
Friday, December 17, 2021 11:09 PM EDT
​​​​​​​2021 is almost over and this year, more than any other, has reminded me just how vulnerable leaders and their institutions are when trust has been taken for granted.
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Comments

Latest Comments
Trustworthy Companies Offer Superior Investment Returns With Less Risk
9 months ago

Hi and thanks for your comment. We are looking at most trustworthy not most trusted. Big difference! The first is an internal measure while the second is external perception.  It's unusual for our annual "Top 10" to ever include any of the big banks or big pharma. Keep in mind that industry is not destiny. Banks come in all shapes and sizes from community banks to JP Morgan Chase and everything in between.

In this article: IWD, SPY, AXP, HPQ, HSY, KR, PVH, TXN, ADSK, AMGN, QCOM, ABBV
Trustworthy Companies Offer Superior Investment Returns With Less Risk
10 months ago

Great questions folks. Keep in mind that no company is perfect. However, the most trustworthy have less risk for investors and they tend NOT to blow up like Enron or Wells Fargo. We only focus on the "good guys" so you will not see reports from us on the bad actors.  As far as how we define "trustworthy" it's included in the artilce. Keep the questions coming!

In this article: IWD, SPY, AXP, HPQ, HSY, KR, PVH, TXN, ADSK, AMGN, QCOM, ABBV
Building Trust Into Investing
8 years ago

You can see the fluctuation on the chart. The live portfolio is rebalanced monthly.

In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Building Trust Into Investing
8 years ago

Our focus is on the "best" not the worst!

In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Top 10 CEO "Trust" Stories Of 2014
8 years ago

Only to point out that the focus is usually on the bad apples which does nothing move the needle in the right direction.

In this article: SBUX, TSLA, COF, AMZN, MAR, PCL
Building Trust Into Investing
8 years ago
Thank you Susan- that list is not made public.
In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Building Trust Into Investing
8 years ago
Great question Mike. Our FACTS Framework measures the trustworthiness of public companies based on 5 quantitative indicators of trustworthy business behavior. We are not measuring trust, reputation or customer loyalty. Also, please keep in mind that no company is perfect. As indicated below, less than 50 companies scored above a 70 in 2013. Thanks for taking the time to comment. Barbara
In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
Building Trust Into Investing
8 years ago
Susan- yes, if only more were! In 2013 less than 50 public companies scored above a 70 (on a 100 scale) in our FACTS Framework. Thanks for taking the time to comment. Barbara
In this article: BA, CBG, COF, DAL, HRL, JLL, LXK, MAN, SHW, CA
1 to 8 of 8 comments

STOCKS I FOLLOW

BA The Boeing Company
COF Capital One Financial Corporation
DAL Delta Air Lines Inc.
HRL Hormel Foods Corporation
JLL Jones Lang Lasalle Inc.
LXK Lexmark International Inc.
MAN ManpowerGroup
SHW Sherwin Williams Co.

TWEETS

PERSONAL BLOG

Latest Posts
The Impact Of Trust On Financial Returns: New Research
For the past six years, America’s most trustworthy public companies continue to "beat the Street" since we began our annual reporting.
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Wells Fargo Integrity Check
Could the Wells Fargo crisis have been avoided if leadership had the "right" data?
In this article: BAC, C, JPM, WFC
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The State Of Trust In Corporate America: 2016
Building a trustworthy company will improve both its profitability & organizational sustainability. Supporting this statement is a growing body of evidence showing an increasing correlation between trustworthiness and superior financial performance.
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Work Experience

Executive Director
Trust Across America - Trust Around the World
April 2008 - Present (15 years 4 months)
Trust Across America™ - Trust Around the World is the foremost source of data, standards and information on trustworthy organizational behavior. We help organizations build trust.
Publicist/Publisher/Owner
Next Decade, Inc.
August 1994 - Present (29 years 2 months)
Providing cost effective publicity services to nonfiction authors, professionals and business owners. Publishing and consulting for nonfiction authors.

Education

City University of New York-Baruch College - Zicklin School of Business
MBA
Business Administration and Management, General
Lafayette College
BA
International Affairs

Publications

Trust Inc., 52 Weeks of Activities & Inspirations for Building Workplace Trust
Barbara Brooks Kimmel
Next Decade, Inc.
12/01/2014

The best and most profitable companies are those who have built trust into their corporate DNA. This book brings together dozens of global experts who share "hands on" activities and inspirations to build trust in any organization. 
Trust Inc., A Guide for Boards & C-Suites
Barbara Brooks Kimmel
Next Decade, Inc.
04/09/2014
Over 50 experts offer 100 strategies for building trust at the Board & C-Suite level.
Trust Inc: Strategies for Building Your Company's Most Valuable Asset
Barbara Brooks Kimmel
Next Decade, Inc.
12/01/2013
In this multi-award winning book, over 30 experts join forces to offer advice on building trust, a company's most valuable asset. Experts include Stephen M.R. Covey, Patricia Aburdene and Kouzes & Posner.