Your Ally in Digital Marketing Promotions: Instagram Stories

Having in-depth knowledge about Instagram tools is the key to success when it comes to promoting a brand online. And one of the most popular characteristics of this platform is the Instagram Stories. These have the power to attract more followers than a regular post can do. So, if you are looking forward to accessing all the benefits of this feature, you should start by using the help offered by social media marketing market place like Socialboss.org.

Instagram Stories: the basics

Mainly, Stories resemble quite well the mechanism used by Snapchat. Also, it has a feature implemented by Facebook, so that content sharing reaches a broader audience. The purpose is to share a small video or photo to underline the recent activity for your brand. You get 15 seconds of attention, meaning you should carefully tailor your Instagram Stories. 

Of course, there are plenty of approaches revolving around Stories, all of which can increase both brand awareness and trustworthiness. And if you take the time to discover all its interesting settings, you will conclude that it can indeed be an ally in your online marketing strategy. 

Instagram Stories: main features

Stories are versatile and packed with useful settings to promote a brand. So, you can share a 15-second video, or you can post a compelling picture with a call to action. Up next, we’ve explained the main Instagram Stories modes that can help you achieve your business endeavours:

• Live
  Well, this is the most potent feature of Stories and can allow you to engage with your existing followers, while attracting new audiences. Live Stories are useful when you share information about your latest products, services, or events.
   

• Normal
  This is the basic setting for Stories, meaning that you only add content and share it.
   

• Boomerang
  The younger audience loves the Boomerang feature. It can tailor a fun GIF of around a second in which an action is recorded. And as a result, the said action is reversed to achieve the boomerang effect.
   

• Superzoom
  As the name suggests, this feature zooms in on something, depending on the setting you chose. It leads to a movie-like effect for your Story, being excellent for revealing a new release for your business.
   

• Rewind
  This is a mode that records a short video in a timeline, playing it in a reverse way. Overall, it is engaging and funny, and it can keep your audience entertained.
   

• Stop Motion
  This setting will tailor a slideshow from your pictures and play it in a stop motion approach. As such, you can keep up your audience interest, as this feature provides a lot in terms of uniqueness and creativity.
   

• Hands-free
  This is an interesting setting, as you can create a story without holding your phone. All you have to do is yell `Action` and take part in your storylines. 

Keep in mind that Stories are visible for only 24 hours. As such, you should focus on creating regular content for your audience.

Instagram Stories: the stickers

Well, you most likely saw the stickers setting in your account. And you can use those in your stories, too, with a sole exception: lives. Anyhow, stickers can add to the visual appeal of your post, which in turn will boost the engagement rate for your account. 

Of course, you shouldn’t use this feature if you own a serious business or if you share insights about a sad event for your community. 

The bottom line

Insta Stories can become an asset for your company if you understand the features mentioned above. And before you share any content, you should consider adding small details like location, polls, or a soundtrack. Also, it is a great idea to let your followers share your story and encourage them to do so with an attractive caption.

So, if you want to increase your brand’s visibility and achieve the best digital marketing campaign, you shouldn’t overlook Instagram Stories.