Nowadays, the success of an online business depends heavily on its ability to convert visitors into customers. One of the most effective ways to achieve this is by designing call-to-action (CTA) buttons that attract the attention of visitors and encourage them to take action.
However, not all CTA buttons are created equal, and there are certain dos and don'ts that must be followed to optimize the conversion rate of your website. In this article, we will explore the best practices for designing CTA that increases your website's conversion rate.
The Dos of designing Call-to-Action
Let’s start with some helpful advice to use when designing your Call-to-Action buttons. Don’t rush the design, take some time with it and consider whether it’ll work on your target audience.
1. Use action-oriented text
The text on your CTA button should clearly communicate what the user can expect by clicking on it. Instead of using generic terms like "Submit" or "Click Here," use action-oriented phrases that clearly convey the benefits of taking action, such as "Get Your Free Ebook" or "Sign Up for Our Newsletter."
2. Use contrasting colors
Your CTA button should stand out on the page, and one of the easiest ways to achieve this is by using a contrasting color. The color should be visually appealing and should not blend in with the background color of your website. Red, green, and orange are often used for CTA buttons as they are attention-grabbing colors.
3. Keep it simple
Your CTA button should be easy to understand and use. Avoid using too many words or complicated design elements that may confuse the user. Use a clear, concise message that is easy to read and understand.
4. Make it visible
Your CTA button should be placed in a prominent location on your website. It should be easily visible, and users should not have to scroll down to find it. The CTA button should be placed above the fold and in a central location on the page.
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The Don’ts of designing Call-to-Action
Now that we know what to do when designing a CTA button, let’s focus on what NOT to do. Let’s take a closer look at some of the more common mistakes people make when designing their Call-to-Action buttons:
1. Don’t use multiple CTAs
Having multiple CTA buttons on a single page can be confusing for the user and may reduce the effectiveness of your website. It is best to have one CTA button per page that is clearly visible and encourages the user to take action.
2. Don’t make it too small
Your CTA button should be large enough to grab the user's attention. If it is too small, it may be overlooked, and users may not realize it is a clickable button. The recommended size for a CTA button is between 36-44 pixels.
3. Don’t use generic text
Avoid using generic text such as "Submit" or "Click Here." These terms do not convey the value of the action the user will take by clicking on the button. Instead, use action-oriented phrases that clearly communicate the benefits of taking action.
4. Don’t use distracting design elements
Using distracting design elements such as flashy animations or images may divert the user's attention from the CTA button. Keep the design simple and focused on the CTA button to ensure that the user's attention is directed towards it.
Remember to keep the design simple, use action-oriented text, and place the CTA button in a prominent location on the page. With the right design, your CTA button can help to increase your website's conversion rate and drive more sales for your business.
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