How To Use Youtube As An Effective Lead Generating Method

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Youtube is now the second-largest search engine after Google. This means that it should not be ignored as an effective and powerful tool in your marketing arsenal. In fact, it is highly effective at generating leads since a video is very engaging and can make for some very compelling content.

If you are a business doing any kind of SaaS or have a high-end product to sell then generating leads is the best way to create customers later on. With Youtube as part of your lead-generating strategy, you can add a lot of very warm leads to your sales funnel.

In this article, we will go over what lead generating on Youtube can look like and how to go about it. 

 

Have professional videos

To really make sure you convert a visitor to your video into a lead, the video has to look polished and professional. Go to Zipinmedia.com to see what a professional video production company can do for you. These videos will reflect you and your offer so they need to be well done.

The other videos that you do may be done yourself or by a colleague so you don’t have to have every video done by a professional, but it depends on a couple of factors. 

For instance, you can have explainer videos done or some vlog-style talking head videos that will get views and generate some interest. Then send those viewers to the main video that will direct people to the offer for the lead. This will be the video that needs to be very well done and concise so use the production company for those types of videos at least.

 

Make engaging content

The content on your channel shouldn’t look too salesy. The point is not to make sales at this time, it’s to create warm leads so you can then try to get people to make a purchase when they are further along in the sales funnel. If you try to push to make a purchase, particularly when you are offering high ticket items, then you will surely lose the sale and the lead. People want to feel like they are getting value and not just considered a mark to be taken advantage of for a sale. 

The first step in creating engaging content is to make the videos educational. Be informative and help the viewer to understand something better. The more educated they are about the topic at hand, the more likely they will be a warm lead when they enter your funnel. 

Try to think of all the questions a person would have about your product or service. You should use any feedback you may have gotten in the form of reviews that you had previously for your product. This will then work to create content that answers the questions that most people would have. 

Lastly, create calls to action that encourage viewers to take the next step. Send them to a landing page that is optimized for conversions and watch your conversion rate skyrocket. 

 

Collaborate with influencers

Part of creating leads is to build trust so that people are willing to hand over their email address. If you can collaborate with an influencer that will bring an influx of new viewers that are willing to trust you based on the advice of an influencer they are fans of. 

This is because influencers don’t just have followers, they have a loyal fanbase. Advertisers love working with influencers because it is often a good way to get a solid return on investment over working with a higher-paid celebrity. Fans often trust their influencer more than they do a celebrity because often they see them as more like themselves. 

Make sure that the influencer works within the topic that your business is also in. Otherwise, there is little point in getting their followers since they likely won’t become leads.

You may have to pay them for the collaboration or exchange some goods or services for their participation. 

 

Use Youtube ads

Ads are very inexpensive on Youtube compared to other platforms like Google or Facebook. This makes it a good opportunity to try out some ads to get people either to your video or to your landing page.

The way that they work is that you only pay when a viewer engages with your ad for over 30 seconds. This reduces the amount of money you spend on people who click but aren’t actually interested. 

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