How iPromo is Responding to the Global Pandemic - And Helping Other Business Owners in the Process

As COVID-19 sweeps the globe, we’ve all felt its impact. Unfortunately, many businesses are bearing the brunt of the coronavirus fallout, with many shuttering to weather the storm – and some never to open their doors again. 

However, with challenge comes innovation, and certain businesses are showing up for their employees and surrounding communities by flipping the script on daily operations. One such company: iPromo. This promotional products company has shifted gears, moving from event-focused supplies to life-saving personal protective equipment. 

Shifting inventory 

As events were cancelled and businesses were forced to shut their doors, iPromo CEO Leo Friedman spent his nights speaking to foreign suppliers. Leveraging his long-standing contacts, Friedman was able to secure access to important PPE supplies. 

Why is this so important? These supplies have thus far been virtually impossible to find, at least at fair prices. When the coronavirus outbreak hit, greedy sellers capitalized on public need, buying out important supplies such as hand sanitizer and N95 masks in order to resell for a profit. Friedman seeks to stop that by providing health facilities, government agencies, and local business owners the supplies they need at fair prices: no price gouging, no question. Friedman is focused on transparency; all supplies come with pricing and shipping breakdowns. iPromo also offers discounts to healthcare workers that need supplies to safely care for coronavirus patients. 

Friedman launched his new offerings in an entirely novel category for the site: iHealth. iPromo’s inventory of PPE supplies including digital infrared thermometers, KN95 masks, hand sanitizer, and more.

How business owners benefit

iPromo’s inventory of hard-to-find PPE supplies can now serve as a resource for business owners working to protect their employees and customers. Invest in thermometers and check employees’ temperatures before they come into your business. Purchase medical-grade face masks for your team to wear as they work to protect both your employees and customers or clients. Outfit your store, office, or work area with hand sanitizer to help battle the spread of infection. 

iPromo has made it possible for business owners, health care providers, and government workers to access these important, life-saving supplies. By doing our part to prevent the rapid spread of this terrible disease, we can mitigate risk, help our neighbors, and get back on the road to normal life sooner. 

How you can help 

All of us have a role to play in the fight against coronavirus. If you’re looking for ways to get involved and help your communities, business owners, and healthcare workers during this challenging time, here are a few ideas to get you started:

• Stay home: This is a simple step, but it’s the most important. By remaining at home, we can mitigate the spread of COVID-19, and save lives in the process. When you need to head out for essentials, take the appropriate precautions by wearing face masks or coverings, donning gloves, and washing very well when returning home. 

• Donate: If you’re able to donate, whether it be PPE supplies, food, or money, there are many organizations that can use assistance during these tough times. 

• Sew DIY masks: If you’re unable to purchase PPE supplies but want to help out local workers, consider making DIY masks for healthcare and government workers that are still headed out to work every day.
   

Key takeaways

Business owners in all industries can learn a great deal from iPromo’s example. By shifting their business strategy, this company was able to keep their team employed, keep their doors open, and help our communities along the way. 

Consider what you can do to get involved in the battle against COVID-19 and make a difference for your team and your community.