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Congratulations on getting your brand to run online successfully. Your online presence has increased the chances for your brand to become recognized by more and more people. But, since the digital world is constantly evolving, your brand also needs to keep up with it. What if there is something more you could do? We will give you an idea in this blog: Virtual Try-On.
How It Works
Consider this: The whole world has been on the bandwagon of online shopping since the pandemic. Even after things have died down, there hasn’t been a decrease in digital shopping. But there is one obvious disadvantage to online shopping i.e. being unable to try out the products before purchasing them, which is why many mainstream brands have been able to find a way for their customers to try on their products before purchasing using AR technology.
One thing though, you need an internet connection to constantly manage the online presence of your brand as well as its virtual try-on feature. Our recommendation is to try Xfinity internet. Dial the Xfinity phone number to learn more about internet plans for businesses such as yours and you will be hooked up with some good internet speeds.
Go through the examples of many virtual try-on of different brands with us, to get an idea of how you can also use the same features for your own brand.
Examples of Virtual Try-Ons by Mainstream Brands
Amazon Try-On Shoes
Through this feature on your Amazon app, you can visualize how the shoes will look on your feet from different angles. This is a fun and interactive way of shopping for shoes on the Amazon shopping platform. Along with shoes, you can also try on eyewear and T-shirts virtually to see how they will look on you before you purchase them.
However, this feature is available for select shoes from different brands. You can find the button for virtual try-on below the product image on its page. It shouldn’t be considered a sizing tool though, you can find more information on the product detail about your perfect size.
L’Oréal Virtual Try-On for Hair Color and Makeup
Makeup and hair color enthusiasts would love to use the virtual try-on by L’Oréal where you can try on different shades of the materials on your face and hair to get an idea of how they will look on you. Go to the L’Oréal website and find the option for a virtual try-on.
You will find two options for your hair: permanent hair color and semi-permanent hair color, where you will find a whole list of L’Oréal hair color products. Using the selfie camera, you can choose which hair color to apply and you will be able to see the AI version of yourself with the said hair color. Also, this virtual try-on feature is available for men.
The same goes for face makeup; choose from L’Oréal moisturizers, foundations, lipstick, palette, etc., and see your face glow up on the screen.
Warby Parker Virtual Try-On for Eyeglasses/Sunglasses
You don’t have to go to the physical store anymore to try on different eyeglasses. Instead, you can look through different frames by using the Warby Parker app. You can turn on the camera and try on different frames of your reflection being shown on the smartphone.
Another cool feature that Warby Parker offers is that you are sent five test models of glasses to your home for free, from which you can pick out the one that accentuates your features. You can choose one that you prefer, send them back (no charges) and buy your frame.
The thing is that the brands mentioned above are just some of the ones showcasing these products through their apps and websites. For instance, apart from Warber Parker, Micheal Kors, Zenni Optical, etc. are many other examples of brands that are offering the virtual try-on feature to their customers.
Final Thoughts
The virtual try-on feature could be advantageous for your brand. A few years ago, using AR technology as leverage for many brands wasn’t even possible. But it has definitely sped up the transformation of physical stores and evolved the online shopping experience for customers. It has also resulted in increased brand loyalty. Hence, to keep yourself successful in the online realm, it is time for your brand to adopt the virtual try-on feature!
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