Seems like there are two different issues here. 1) The Cadbury's we can buy in the U.S. isn't the same as the Cadbury's one buys in Britain because it's been licensed by Hershey, and presumably because that license allows Hershey to change the formula for the U.S. market. Consumers may not know this, but Cadbury's presumably thinks it does better by taking money from Hershey for the license than by trying to sell into the U.S. market. You have not addressed whether or not there is a similar deal in the opposite direction, i.e. whether Cadbury's licenses Hershey in the U.K. 2) When a deal is in place between two companies, does an importer have the right to violate that deal? Is L.B.B. selling 'not for export to US' product? I don't see anything in this suit saying that Cadbury condoned the export, or was involved.

I would say you are overstating, exaggerating, and simplifying the situation.

Great article, couldn't agree more.

Great post. Does this author have any other related content or do any other authors here cover this industry? Txs.