Louise Marie Blog | Doing Business Differently: How to Improve Your Salon/Spa During COVID-19 | Talkmarkets

Louise Marie

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Louise shares a passion for creative writing, and enjoys being detail-oriented in her work. Working as an SEO specialist and copy editor has increased her ability to meet new challenges with an open mind. A degree in Industrial Technology (Major in Computer Technology) also made Louise ... more

Doing Business Differently: How to Improve Your Salon/Spa During COVID-19

Date: Friday, March 12, 2021 7:01 AM EDT

 

COVID-19 has created unique challenges for the health and wellness industry. It forced salons and spas to discontinue operations and left business owners to struggle with new ways to keep their business afloat. 

Whether your salon or spa is still temporarily closed or has already continued its services with the pandemic around, you still have a lot of opportunities to maintain your brand, support clients, and earn a good amount of revenue during these uncertain times. 

That’s why we’re here to provide support and helpful information to help you keep your salon or spa business going. Here are 12 ways to improve your salon or spa during COVID-19. 

 

1. Reduce Unnecessary Contact

With the pandemic around, you want your business to offer safety to your clients. While your services require physical touches, you can still eliminate unnecessary contact to minimize risks for both clients and employees. But how? 

Reduce the number of people allowed in the waiting room by implementing virtual check-ins. Do this by sending waivers and forms to clients beforehand so they don’t need to use shared devices upon checking in. 

You can also go cashless to limit front desk contact. 

 

2. Sell Retail Products 

If your spa sells beauty or skincare products, like massage oils, essential oils, body soaps, shampoos, or skin accents for facial treatments, create an online store and keep it open. As long as you have supplies for your products, your clients will bring the demand. 

Tip: Encourage customers and clients to pre-order items when products come back in stock to create future demand. 

 

3. Consider Pre-Booking

If your salon or spa needs to stop operating during the pandemic, consider learning pre-booking. Take this opportunity to promote advanced bookings to your loyal customers when you plan to reopen. 

 

4. Allow Cancellation Fees

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