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With COVID-19 having impacted the global economy, the ability to take advantage of digital technology has become pivotal in marketing businesses and staying ahead of the competition. For service-based industries, including pest control, search engine optimization (SEO) is the first step to overcoming the hurdles of the pandemic.
Rules have changed. Putting your pest control service on yellow pages isn’t the trend anymore. Find out more about SEO and digital marketing and how adding this to your advertising arsenal can improve your bottom line.
SEO and My Pest Control Service
SEO is crucial to your pest control service. It will allow you to get the right audience the moment local users need exterminators. SEO optimizes your website for your web pages to rank on top of search engines like Google, Yahoo, and Bing. Simply put, a good SEO strategy can position your pest control service in front of local users who are ready to schedule an appointment.
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How SEO Can Help Your Pest Control Service
There are several reasons why SEO is king to your pest control service, but we’ve narrowed it down to the following:
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Improve Lead Generation
People nowadays usually head online to do their research on local services to find what they need.
If you want your pest control service to attract more customers and leads, you have to make sure your web pages show up in search engine results pages (SERP) — which is exactly what SEO does. This will give you the opportunity to increase visibility in search results pertinent to your overall business, services, and most especially, target market.
For instance, showing up on top in SERP when local users search for “pest control service available today”. This can notably help your company reach qualified leads. Remember, these customers are willing to make an appointment right away, you just have to make your business visible so you can take that giant leap ahead of other pest control services.
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Increase Visibility Online
Online visibility refers to being in the lead rankings in the search engine results. Being on one of the top ranks translates to more traffic, more leads, and well, more sales!
It can be more than a little confusing to find how online visibility can turn a struggling business into a successful one. Let’s break this down into a few pertinent facts.
- 75% of all user clicks go to the first three results on the first page.
- 75% of users cling to the first page of search results.
- 95% of search traffic is from the first page of search results.
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Targets the Right People at the Right Time
Unlike traditional marketing strategies, like posting on newspaper ads and billboards, SEO helps your pest control service drive people towards it. This means that when people search for extermination help, SEO can connect you to them at the perfect moment.
It’s eminent to note that there is a complete difference between reaching people who aren’t looking for pest control services compared to people who are in dire need of your help at the right time. If you are visible to the latter, you can substantially improve your company leads rates and increase sales.
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Strategies for Pest Control SEO
How does SEO assist your pest control service position higher in search results? What types of strategies are desirable to score website traffic and authority online? The top SEO companies in Canada uses these succeeding strategies:
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Keywords
Your website will most likely stand a chance of increased traffic through long-tail keywords. These types of keywords are what users type into search engines to look for the services they need. SEO will research competition and trends and use this information to lock in which words or terms to target with content.
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Web Design
SEO assists your pest control service in a way that makes sure your website has a responsive and versatile web design. It seems to it that your website displays the same relevant information clearly and easily for users to see from any type of device.
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Link Building
While keywords and website optimization account for the 25% success rate of your pest control service company’s SEO strategies, the other 75% entails off-site optimization efforts. To increase online authority and show up on a higher ranking in search engine results, your website should have good quality sites linking back to yours. SEO will take these steps to guarantee your website produces a considerable number of backlinks to attract search engines to improve your search rankings.
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Overcoming COVID-19 with SEO for Pest Control Services
COVID-19 may have retarded and jeopardized the overall agenda of your pest control service this season. But with SEO, your pest control service can start anew and even perform better this time around.
Implementing SEO for your business can be overwhelming at first, but it surely can help you reach the right customers, generate leads, and easily hit sales. If you’re still not using SEO for your pest control service, imagine how many customers you’ve lost until today. Whether you need digital marketing in Columbus or Washington, SEO can help pest control services get a leg up on the competition and thrive in the current market.
