Experienced at every aspect of thought leadership, brand strategy, digital content and project management related to Environmental, Social and Governance (ESG) investing, from idea generation to writing to editing to deployment and promotion strategy to metrics development to project scheduling and ...
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Experienced at every aspect of thought leadership, brand strategy, digital content and project management related to Environmental, Social and Governance (ESG) investing, from idea generation to writing to editing to deployment and promotion strategy to metrics development to project scheduling and execution.
At Morgan Stanley, I work to develop and promote thought leadership for Calvert Research and Management, as well as educational materials related to ESG investing for use by financial advisors.
Prior to its acquisition by Eaton Vance, I managed Calvert Investment's public-facing website, using Sitecore to effectively display the latest Calvert thought leadership and provide our clients quick and easy access to the information they need.
I have my Series 7 license and my MBA (Maryland).
Preciously, I served as project leader spearheading multimillion dollar efforts from inception to completion for federal clients. I designed, implemented and monitored Measures of Effectiveness plans to gauge how well programs were meeting stated objectives and provided metrics geared towards giving clients a basic ROI on their efforts. I led human capital management studies on succession planning, diversity efforts, and customer relationship management, among many others. I've got experience designing and conducting surveys and focus groups. And of course, I have nearly 20 years of writing experience both as a journalist and communicating complex business ideas to clients. At USATODAY.com, I helped launch e-mail and mobile news delivery services in addition to serving as writer and editor.
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