Mark Cuban Blog | HeadlinePorn, Donald Trump, Dennis Rodman, Paris Hilton and Rhianna | Talkmarkets
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Mark Cuban is an American businessman, investor, and owner of the NBA's Dallas Mavericks, Landmark Theatres, and Magnolia Pictures, and the chairman of the HDTV cable network AXS TV.  He is also a "shark" investor on the television series Shark Tank. In ... more

HeadlinePorn, Donald Trump, Dennis Rodman, Paris Hilton and Rhianna

Date: Thursday, December 24, 2015 9:14 PM EDT

I learned it from watching Dennis Rodman and Paris Hilton.  Tell the media what they need and want to hear. Give them a place and time to talk to you about it. Watch the headlines roll in.

Dennis would tell them where he would be partying, with who and something wild he would do. Paris would tell them what she would be wearing and what celebs she would be partying with. Both knew exactly how to leverage the media of the time to their advantage.

It wasn’t long after I got into the NBA I realized that every team had multiple media outlets that had to write, talk or broadcast something every day.  They craved content.  It was so easy to get them to write almost anything.

Once I started getting fined by the NBA, the national door flew wide open.  At the time, sports media, not only believed they were journalists, they actually tried to be.  They wrote stories. They tried to add some depth of coverage to even the simplest or stupidest of topics, say working at a Dairy Queen because I had gotten fined hundreds of thousands of dollars for saying the head of NBA officiating (who still works for the NBA btw), could not manage a DQ.  Media back then was incredulous that I would say the things I did.

It made for a lot of fun battles with them.  If they challenged me based on some nebulous opinion they held, I would challenge them right back.  The give and take was fun for me. Entertaining for some and amazing at brand building for me as well.

Over time media and the media changed.  I started this blog in 2004 particularly to respond to the media. Here is my first blog challenging Kevin Blackistone, here is me ripping the NYTimes 10 years ago this week . The good old days.

Around 2010 social media really started to take off and have an impact on reporting. In particular Twitter changed the sports media game.  Scoops were no longer delivered in the next newscast or web update.  Trolling for clicks was no longer enough.  You had to break stories on twitter.

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Gary Anderson 4 years ago Contributor's comment

After listening to Donald Trump for all these months after you posted this article, I long for Paris Hilton, Mark.