David Berkowitz

Principal at Serial Marketer and founder of the Serial Marketers community
Contributor's Links: Serial Marketer
David Berkowitz is principal of his consultancy, Serial Marketer, where he keeps brands, tech startups, and agencies at the cutting edge of marketing. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, ...more
Following: 37 Followers: 2527

ALL CONTRIBUTIONS

Covid, And The Connector
Thursday, May 5, 2022 12:16 PM EDT
Contracting Covid last week reminded me of becoming a parent. You spend months preparing for it to happen, reading a ton, and hearing everyone else's advice, but then once it happens to you, you have no clue what to do next.
Read
Will The Banned Play On?
Wednesday, February 2, 2022 8:15 PM EDT
Spotify defends its $100 million investment in Joe Rogan, but libraries and schools across the country are being told or asked to ban books. They’re completely unrelated issues, except for how they’re not.
In this article: SPOT
Read
The Art Of Clown
Sunday, January 9, 2022 12:17 PM EDT
Entrepreneurs, founders, anyone attempting to achieve what seems like the impossible can learn a lot from clowns. Here's what I mean...
Read
When Will We See Post-COVID Communication Convergence?
Wednesday, June 17, 2020 12:11 PM EDT
With so many productivity tools, there are so many hours lost to figure out which tools anyone is using – even on one’s own team. Instead of going all in with one of the major tech companies though, there are other ways to mitigate the app overload.
In this article: L, BOX, AAPL, GOOG, MSFT, WORK, META, GOOGL, DBX, ZM
Read
The Best Books Of 2019 (Of Those I Read)
Monday, December 16, 2019 12:13 PM EDT
I'm actually not sure which books were the best published in 2019, but below is a roundup of the best books I read or listened to in 2019. Most weren't published this year, but are still worth a real.
Read
The Influence Paradox
Tuesday, June 4, 2019 1:03 PM EDT
Here's the Influence Paradox: we don't want to be gamed by the seemingly artificial and arbitrary measures of what's popular, but we are entirely reliant on those measures.
In this article: LNKD, NFLX, META, TWTR
Read
All Posts

STOCKS I FOLLOW

AAPL Apple Inc.
AMZN Amazon.com Inc.
AVTCD AVT INC
CBIS CANNABIS SCIENCE INC
DIS The Walt Disney Company
EDXC ENDEXX CORP
GOOGL Google (A shares)
GORO Gold Resource Corporation
GRNH GREENGRO TECH
GWPH GW Pharmaceuticals plc
JNJ Johnson & Johnson
MSFT Microsoft Corporation
NFLX Netflix Inc.
PG Procter & Gamble Co.
UPS United Parcel Service Inc.
Load More

TWEETS

PERSONAL BLOG

Latest Posts

Work Experience

Head Of Marketing
Storyhunter Inc.
January 2018 - Present (5 years 6 months)
Blogger
Marketers Studio
November 2005 - Present (17 years 11 months)
Chief Strategy Officer
Sysomos
December 2016 - December 2017 (1 year 1 month)
Chief Marketing Officer
MRY
June 2013 - April 2016 (2 years 11 months)

- Ran marketing operations and agency brand strategy
- Gaining visibility for work with clients such as Visa, Coca-Cola, Adobe, Pizza Hut, and Jagermeister
- Led award wins for agency such as Mashable's Digital Innovator of the Year (Coke), Digiday's Best Location-Based Campaign (Sony), and MediaPost's Social Agency of the Year
 

Education

State University of New York at Binghamton
BA, Psychology
1996 / 2000

Publications

SXSW Brand Land
David Berkowitz,,,,,
360i
03/05/2012
The agency's guide for marketers attending South by Southwest (SXSW)
The Age of Conversation 3
David Berkowitz
04/09/2010
Contributor to the third edition of this book series
The Age of Conversation 2
David Berkowitz
02/25/2009
Contributor to the second edition of this book series
Advertising Age Digital Next
David Berkowitz
01/01/2009
Contributor to Ad Age's Digital Next blog and other series from 2009 to the present
The Age of Conversation
David Berkowitz
01/18/2008
Contributed a byline in this book, which brings together over 100 of the world's leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication
MarketersStudio.com
David Berkowitz
11/01/2005
My blog covering marketing, technology, and media trends, published from November 2005 through the present
Search Insider / Social Media Insider
David Berkowitz
MediaPost
06/01/2004
Wrote the Search Insider and then Social Media Insider for MediaPost for 8 years, numbering 400 editions, from 2004-2012