Principal at Serial Marketer and founder of the Serial Marketers community
Contributor's Links: Serial Marketer

David Berkowitz is principal of his consultancy, Serial Marketer, where he keeps brands, tech startups, and agencies at the cutting edge of marketing. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm ... more

ALL CONTRIBUTIONS

The Influence Paradox
Here's the Influence Paradox: we don't want to be gamed by the seemingly artificial and arbitrary measures of what's popular, but we are entirely reliant on those measures.
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Why I Don't Respond To Random LinkedIn Connection Requests
Over the years, I've received thousands of connection requests. I'm not special. Whenever I receive a connection request, I have a triage system that applies to >99% of them...
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The 3 Most Critical Criteria When Judging Startups
On May, I judged a startup pitch event. One presenter gave the best, most polished pitch; it was hard to pick any other option. But I did. Here's why...
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LinkedIn, Get The Small Things Right
Congrats, LinkedIn. Your user base now tops 500 million and you contributed nearly $1 billion to Microsoft's bottom line last quarter. But for the sake of your users can you focus on trying to get the little things right?
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Why Brands Will Love Amazon Echo
The walls have ears, almost literally, when Amazon's Echo is listening. This device and its peers will transform how people interact with media, appliances and even each other at home. But will the device because a marketing cash cow for Amazon and its advertisers?
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Why You Should Fear Take-Your-Drone-To-Work Day
Regardless of how widely local and federal laws allow drones to be used in open airspace, businesses will have relatively free rein to use drones indoors.
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STOCKS I FOLLOW

AAPL Apple Inc.
AMZN Amazon.com Inc.
AVTCD AVT INC
CBIS CANNABIS SCIENCE INC
DIS The Walt Disney Company
EDXC ENDEXX CORP
GOOGL Google (A shares)
GORO Gold Resource Corporation
GRNH GREENGRO TECH
GWPH GW Pharmaceuticals plc
JNJ Johnson & Johnson
MSFT Microsoft Corporation
NFLX Netflix Inc.
PG Procter & Gamble Co.
UPS United Parcel Service Inc.
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PERSONAL BLOG

Latest Posts

Work Experience

Head Of Marketing
Storyhunter Inc.
January 2018 - Present (2 years 1 month)
Blogger
Marketers Studio
November 2005 - Present (14 years 5 months)
Chief Strategy Officer
Sysomos
December 2016 - December 2017 (1 year 1 month)
Chief Marketing Officer
MRY
June 2013 - April 2016 (2 years 11 months)

- Ran marketing operations and agency brand strategy
- Gaining visibility for work with clients such as Visa, Coca-Cola, Adobe, Pizza Hut, and Jagermeister
- Led award wins for agency such as Mashable's Digital Innovator of the Year (Coke), Digiday's Best Location-Based Campaign (Sony), and MediaPost's Social Agency of the Year
 

Education

State University of New York at Binghamton
BA, Psychology
1996 / 2000

Publications

SXSW Brand Land
David Berkowitz,,,,,
360i
03/05/2012
The agency's guide for marketers attending South by Southwest (SXSW)
The Age of Conversation 3
David Berkowitz
04/09/2010
Contributor to the third edition of this book series
The Age of Conversation 2
David Berkowitz
02/25/2009
Contributor to the second edition of this book series
Advertising Age Digital Next
David Berkowitz
01/01/2009
Contributor to Ad Age's Digital Next blog and other series from 2009 to the present
The Age of Conversation
David Berkowitz
01/18/2008
Contributed a byline in this book, which brings together over 100 of the world's leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication
MarketersStudio.com
David Berkowitz
11/01/2005
My blog covering marketing, technology, and media trends, published from November 2005 through the present
Search Insider / Social Media Insider
David Berkowitz
MediaPost
06/01/2004
Wrote the Search Insider and then Social Media Insider for MediaPost for 8 years, numbering 400 editions, from 2004-2012