With gold reaching over $3,000 an ounce for the first time in March 2025, many will be looking at getting into the asset class.
What has historically been seen as a form of investment insurance to diversify a portfolio containing traditional investments like stocks and bonds has developed a more lucrative feel given the strong performance over the last few years.
There are multiple ways to invest in gold ranging from the purchase of physical gold bullion in the form of small bars and coins through to investing in gold-backed ETFs and gold mining companies. All have their merits and drawbacks, here we will take a look at some of the best gold investing platforms, dealers and apps available in 2025 should you wish to get exposure to this precious metal in 2025.
BullionVault
BullionVault remains one of the most popular platforms for purchasing and storing gold, providing an efficient and cost-effective way to invest. The platform offers direct ownership of physical gold, securely stored in professional vaults across various global locations, including London, Zurich, and New York.
With low trading fees and the ability to buy and sell gold 24/7, BullionVault is a convenient choice for both seasoned investors and newcomers to the market. In addition to the core service, BullionVault also publishes content and useful resources through their charts, gold price forecasts and much more.
Pros:
- Competitive pricing with low premiums and storage fees
- Professional vaulting for added security
- Transparent pricing and liquidity through live order boards
Cons:
- Storage fees may be uneconomical for smaller deposits
- Unable to purchase bars and coins in specific sizes
Royal Mint DigiGold
For those who prefer to invest in gold without the need to store physical bullion, Royal Mint DigiGold offers a flexible alternative. This digital gold investment service allows investors to purchase fractional amounts of gold stored in The Royal Mint’s highly secure vaults. Unlike ETFs, you own the physical gold, but you don’t need to worry about storage or insurance.
Pros:
- Backed by the UK’s official mint
- Physical redemption option available for an additional fee
- No VAT on purchases
Cons:
- Storage fees apply
- Slightly higher premiums compared to some alternatives
BullionByPost
BullionByPost is the UK’s leading online bullion dealer, catering to investors who prefer to buy and take delivery of their gold. The company offers a wide selection of gold bars and coins from reputable mints worldwide, making it an attractive option for those who prefer physical ownership over digital alternatives.
Pros:
- Wide selection of gold bars and coins
- Next-day insured delivery in the UK
- No storage fees if taking physical delivery
Cons:
- Requires secure storage and insurance if you hold gold at home
- Physical gold is less liquid than digital options
OneGold
OneGold is a modern platform that bridges the gap between digital and physical gold investing. It allows investors to buy gold stored in highly secure vaults while maintaining the flexibility to take physical delivery if desired. OneGold also provides an easy-to-use mobile app, making it a convenient option for investors who want to track their holdings on the go.
Pros:
- Digital and physical gold investment options
- Low transaction fees
- Mobile app for easy portfolio management
Cons:
- Requires verification before trading
- Limited options for physical gold delivery outside the US
The Pure Gold Company
The Pure Gold Company specializes in bespoke gold investment services, offering tailored advice to investors looking to allocate a portion of their wealth to gold. The firm is particularly popular among high-net-worth individuals due to its emphasis on privacy and secure delivery.
Pros:
- Expert investment advice tailored to clients’ needs
- Discreet transactions for high-net-worth individuals
- Secure insured storage options available
Cons:
- Higher premiums compared to online-only dealers
- Less flexibility for small-scale investors
GoldMoney
GoldMoney is a well-established gold investment platform that allows users to buy, sell, and store physical gold in multiple global locations. With a user-friendly interface and the ability to spend gold using a prepaid debit card, GoldMoney provides a unique way to integrate gold holdings into everyday financial transactions.
Pros:
- Global vaulting options for added diversification
- Ability to convert gold into spendable funds via a GoldMoney card
- Direct ownership of physical gold
Cons:
- Monthly storage fees apply
- Dated platform and website
Choosing the right method for investing in gold depends on your goals and preferences. If you prefer owning physical gold, companies like BullionByPost provide a straightforward way to purchase and take delivery of bars and coins. On the other hand, if you want a hassle-free investment with secure storage, platforms like BullionVault offer a convenient alternative without the need to manage packaging or security yourself. Regardless of your approach, thorough research is essential to ensure you select the best option for your needs.
