E Irrigreen - The Startup That Wants To Shrink Your Water Bill And Environmental Impact

We had the opportunity to interview Shane Dyer. Founder of Irrigreen. The company that is  reinventing landscape irrigation with smart sprinkler systems. Interested in investing? They have a crowdfunding campaign live now. This round ends on June 20th.
 


Q. When was Irrigreen launched, and what type of traction has your company seen to date?
A.
The C Corporation was launched in 2014. Last year we did $163k - this year we have $250k bookings (all of these have paid deposits), so should be about 4x- 5x growth this year. We have previously raised over $5 million in funding.
 

Q. Can you tell us a bit about yourself and Irrigreen? When was the company first launched?
A.
Irrigreen was started when my partner Gary Klinefelter took his expertise in inkjet printing and created a way to revolutionize irrigation by “printing” with digital sprinkler heads instead of spraying the way traditional mechanical heads have always worked. The wow moment was when we found we could save about 50% of the water used in landscape irrigation and have the same green lawn and plants.

Our system centers on this technology leap, using software techniques from inkjet printing to vastly reduce the amount of water wasted.


Q. At what point did you realize you had a viable business model?
A.
I think we realized this going to catch fire when we started to have hundreds of people per week request quotes for digital irrigation systems on our website. I don’t think I fully grasped how much pain people were feeling around their sprinkler system spraying on the sidewalk, water running down the street, and having to fix and adjust heads all the time. Also, getting that multi-hundred-dollar water bill in the summer really drives you to find a more sustainable and simpler sprinkler solution. Once they see a robotic sprinkler precisely follow the curves of their landscaping, putting water only where they want it driving water savings, they buy an Irrigreen digital system. Mechanical sprinkler systems made by companies like Toro (TTC) seem too complex and wasteful as persistent droughts and climate change make water more precious and expensive.

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Disclosure: Startup Watch is a platform TalkMarkets provides for startup company executives to discuss their companies in depth. TalkMarkets provides a suggested list of questions but the format ...

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William K. 1 week ago Member's comment

Interesting and quite educational as well. And a very interesting product, with a description that both explains the benefits without giving away the details. That part is very well written.

This company will do very well as long as buyers can afford it, since it is rather a luxury class of product. That does matter.

Bitcoin Maverick 1 week ago Member's comment

Impressed Shane Dyer. So can anyone save money with this?

Currency Trader 1 week ago Member's comment

Sounds impressive!

Susan Miller 1 week ago Member's comment

Sounds very interesting. And a commendable endeavor as well! Good for ESG investors.