Investors Buying Apple As Consumers Buy The iPhone

By Staff of Bespoke Investment Group

Financial Research, Money Management • Sep 20, 2025 at 2:00 PM EDT

While the newest version of the phone, the iPhone 17, was announced officially in a reveal back on Sept. 9, it finally hit the shelves on Friday, Sept. 19. Apple rallied 1.5% from the close of the day of the announcement through Thursday's close.

Image Source: Unsplash

On Monday, we previously discussed the performance of Apple (AAPL) surrounding the release of their staple product: the iPhone. While the newest version of the phone, the iPhone 17, was announced officially in a reveal back on Sept. 9, it finally hit the shelves on Friday, Sept. 19.

As shown below, Apple stock rallied 1.5% from the close of the day of the announcement through Thursday, Sept. 18's close. That is right in line with the median performance for that period for prior iPhone releases.

As for Friday, wherein consumers were actually able to get the phones in their hands, Apple stock rallied an impressive 3% during the trading session. As shown below, the median performance on those days were actually negative on a median basis historically.

We will eventually learn how successful the launch was in terms of sales, but as for the stock price reaction on iPhone release dates, Friday saw the second strongest response by Apple, just behind the 3.32% gain in 2011 when the iPhone 4s launched.

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Disclaimer:

Bespoke Investment Group, LLC believes all information contained in this report to be accurate, but we do not guarantee its accuracy. None of the information in this report or any opinions expressed constitutes a solicitation of the purchase or sale of any securities or commodities. This is not personalized advice. Investors should do their own research and/or work with an investment professional when making portfolio decisions. As always, past performance of any investment is not a guarantee of future results. Bespoke representatives or clients may have positions in securities discussed or mentioned in its published content.

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