E GRIL For Americans Demanding Healthier Fast Food Options: The Evolving Restaurant Landscape Amid The COVID-19 Pandemic


Today, more and more American’s care about their health and the ingredients within their food. In a technical age, where information is at our fingertips, where society is juggling work, school, children, they are demanding good, healthy food fast and is now available thanks to phone apps. As investors, we understand that people need to eat, but the question is how do you invest in the restaurant sector that is expected to lose $240 billion by the end of 2020? It is so shattered that leaders in the industry are pleading for government intervention because intervention never came. Bloomberg analysts expect one-third of restaurants will be permanently closed by the end of this year which represents 231,000 of the 660,000 eateries in the United States. In this abyss, there is opportunity within the food sector that are catering to this health trend. There are a few shining stars that stand out from the crowd and defy convention. 

Trending Market: Restaurants Now Catering to Healthy Options

With the help of the internet and everyday guru’s with their own channels on YouTube, consumers are quickly educating themselves on being more health-conscious. We all want to feel and look better, and that starts with our diet, as the old cliche goes, “We are what we eat”.

Americans today have more meal options than ever that fit their particular diet whether that be vegetarian, paleo, carnivore, or low carb “keto” which has grown very popular in recent years.

The popular chain restaurant, Panera Bread (Nasdaq: PNRA), which offers soups, salads, sandwiches, pasta, and pastries has even adapted to keto dieters, where bread is taboo due to high carbs, now offers several customizable dishes that contain around 12 grams of net carbs.

Even Burger King and Dunkin Donuts (Nasdaq: DNKN) added Beyond meats (Nasdaq: BYND) with BK’s “Impossible Burger” and DD’s beyond sausage used for breakfast sandwiches has given vegetarians a trendy and healthy meat alternative option.

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Disclosure: I don't currently hold a position in any of these stock although I plan on acquiring GRIL.

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Moon Kil Woong 6 months ago Author's comment

Muscle Maker Grill certainly seems like it past the hump. It has opened new restaurants and the fearmongering has subsided. Hopefully, some will open closer to me soon.

Carl Schwartz 6 months ago Member's comment

How to know where they'll be opening?

Moon Kil Woong 4 months ago Author's comment

They already announced store openings. That's partially why the stock has rebounded.

Carl Schwartz 4 months ago Member's comment

During a pandemic?? Seems like an odd time to expand.

Moon Kil Woong 4 months ago Author's comment

They cut back a few underperforming branches which scared some investors and opened some on military bases and other locations. The article covers their model movement towards kitchen/restaurantless only locations.

Barry Glassman 8 months ago Member's comment

Sounds like $GRIL is a stock worth a closer look.

Bill Johnson 8 months ago Member's comment

You have some excellent articles!

Moon Kil Woong 8 months ago Author's comment

Thanks.