Apple Hit All-Time Highs As Anticipated, But It's Still Unfolding An Impulsive Rally

By Gregor Horvat

Tuesday, November 18, 2025 12:41 PM EST

Apple products on table

Image Source: Unsplash

Apple (AAPL) remains one of the world’s most valuable companies, driven by strong iPhone sales, a growing services segment, and consistent innovation in hardware and software.

We shared Apple already back on October 15, where we talked about it's on the way back to all-time highs within an impulsive five-wave rally.

(Click on image to enlarge)

appleOct

AAPL Daily Chart From October

As you can see today, Apple hit all-time highs as anticipated, but an impulsive five-wave rally is still unfolding. It's trading at new all-time highs, moving within a clear impulsive structure that still supports the broader uptrend. However, it looks like black wave three on the daily chart may be approaching completion, so a near-term pullback would be natural and healthy before the next bullish leg. Any deeper retracement could provide a new opportunity to join the trend, with the previous fourth-wave zone around 244–251 offering an attractive support area while the market stays above 214, the key invalidation level. Also notice that 252 is a gap from the latest earnings release, so it certainly can be an interesting zone for completion of a next retracement.

Highlights:
Trend: Bullish (wave three nearing completion)
Support: 244–241
Resistance: 300
Invalidation: 214
Note: Watch for more gains after wave 4, nice support at 252 gap

(Click on image to enlarge)

appleNov