Video Marketing: The New King Of Content

Content is essential to any business. Of course, not just any content will do. You need high-quality content that reflects your business values, provides good information and raises awareness of who you are.

When done properly, and combines with a paid advertising campaign supervised by a reputable search engine optimisation company, you’ll find that visitor numbers and conversions can rise incredibly quickly.

But, you’ve got to get the content right.

Video is becoming the king of content for several good reasons:
 

• Ease Of Absorption

More people access the internet now on mobile devices than with desktop computers. That’ not a surprising fact considering the trend has been moving that way for years and the advancements in mobile technology.

But, what it does mean is that people are looking at the web when they only have a few minutes to spare. It’s much easier for these people to absorb the information in a video than it is to read a long article.

However, that doesn’t mean written content is irrelevant, it simply needs to be focused on complementing the video images. You should note that 85% of people view videos with the sound off, text boxes accompanying the video are essential!
 

• Viewable Anywhere

Thanks to mobile devices and the impressive satellite coverage around the globe, you really can access a video and view it virtually anywhere in the world. 

Statistics actually suggest that video will attract 2-3 times as many visitors per month as written content. This is partially because it’s so easy to access it and share it.

Sharing also builds connections and it’s much easier to share a good video with friends than it is to share long content.
 

• Realistic

Video is also becoming increasingly realistic.

Competition in the marketplace is fierce as millions of business vie for attention on the internet. Customers are generally putting more faith in the businesses that seem to be personally vested in their chosen industry. For example, if you’re selling rock climbing gear the customer is more likely to purchase from you if they believe you actually do rock climbing.

Video is providing a great way to illustrate that this is the case, you can demonstrate products in use and use a filter to make it look like you’re actually climbing while filming. Of course, you can actually climb and make the video genuine as well as realistic.
 

• Recall

People generally retain more information when they see it in pictures. This is simply the way the human mind works. A video is essentially a series of pictures and will increase the chances of your viewers remembering your business and the services you offer. 

In short, video marketing is a powerful tool that works alongside regular content writing. Together they can attract customers, convert them, and ensure they remain loyal customers.

It all starts with generating good quality video content and ensuring people are able to comment on what you’ve posted. You won’t just be giving them a brand or a taste of reality, they’ll feel like they are connected to a real person. That’s what builds sales and loyalty.