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Marketing And AI Key Focus Areas For Salesforce’s Acquisition Spree

Article By: Sramana Mitra

Monday, November 21, 2016 10:46 AM EDT

This year, Salesforce has spent close to $5 billion on acquisitions, with the largest one being the $2.8 billion acquisition of e-commerce platform Demandware. Its most recent acquisition is that of marketing data startup Krux.

In this article: CRM Also: MKTO

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Salesforce Target List Seen Alleviating Fears After Twitter Deal Rollercoaster

Article By: The Fly

Wednesday, October 19, 2016 1:25 PM EDT

Shares of Salesforce are fractionally down to $72.49, while ServiceNow's stock has advanced 4.5% to $79.55 per share.

In this article: CRM Also: DWRE, ADBE, PEGA, NOW, DATA, MKTO, N, QLIK, BOX, ZEN, WDAY, LNKD, MSFT, ORCL

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Vertical Expansion And MarTech Dominate Oracle’s Cloud Buying Spree

Article By: Sramana Mitra

Friday, May 20, 2016 11:10 AM EDT

Over the past 10 years, Oracle has spent more than $50 billion on making more than 100 acquisitions. Vertical Cloud expansion is the new flavor of Oracle’s acquisition spree this year.

In this article: ORCL Also: OPWR, MKTO

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