I never heard of this company, but lab generated diamonds are definitely the future. De Beers has artificially increased the cost of diamonds far higher than they should be.  And obviously, mining and transporting diamonds is far more expensive than creating them locally in lab.  Seems the $JEWL should go up as the industry grows, no matter what.

I agree with the author. The risk/reward ratio on $JEWL is very attractive.  And lab grown diamonds are far more attractive (in both price and appearance) over traditional diamonds. Plus ESG investors should appreciate the positive affect the changing industry will have on conflict diamonds and forced mining labor.