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ETF Watchlist: Week Of June 19, 2017
Article By:
David Dierking
Sunday, June 18, 2017 4:35 PM EDT
The broader S&P 500 (SPY) was largely unchanged for the week but there were winners and losers if you dug down to the sector level. For the second straight week, tech was a drag on the market.
BVAL: Capturing Brand Value In An ETF
Article By:
Ron Rowland
Wednesday, June 14, 2017 4:02 PM EDT
The primary reason companies do not report on this aspect of corporate value is because of the historically qualitative nature of intangible assets such as brand value and customer satisfaction.