My mission is to increase ROI using strategic marketing consulting. My marketing programs have increased client ROI from 60%-1,000% (client supplied data). This is accomplished by revealing the key drivers of product/service choice and usage, as well as communications messages. I’ve used this ...more

My mission is to increase ROI using strategic marketing consulting. My marketing programs have increased client ROI from 60%-1,000% (client supplied data). This is accomplished by revealing the key drivers of product/service choice and usage, as well as communications messages. I’ve used this methodology along with branding and marketing for new product launches and to create a fresh approach for products that have been around for a long time. The methodology works for both business-to-business and business-to-consumer products and services. I’m passionate about sharing my knowledge by teaching entrepreneurship, marketing and licensing at New York University, Fashion Institute of Technology and FastTrac (New York City Small Business Services and Women's Center for Entrepreneurship). Judge for the Web Awards since 2015 "Lies Start-Ups Tell Themselves to Avoid Marketing" in Barnes & Noble and Amazon.com. A Checklist of Four Vital Steps to Protect IP in the Age of AI, in the 7/17/24 issue of the New York Law Journal Trademarks and "Immoral or Scandalous" Marks from a Business Legal and Marketing Perspective https://www.law.com/newyorklawjournal/2020/03/19/trademarks-and-immoral-or-scandalous-marks-from-a-business-legal-and-marketing-perspective/?slreturn=20221109065728 The Latest Fashion in Fashion Patents https://www.law.com/newyorklawjournal/2018/09/05/the-latest-fashion-in-fashion-patents/ A Tale of How Successfully Raising Capital Leads to Bankruptcy https://www.law.com/newyorklawjournal/almID/1202597030328/A-Tale-of-How-Successfully-Raising-Capital-Leads-to-Bankruptcy/?slreturn=20190728193657less