With decades of experience, I am an accomplished alternative investment, asset management, and wealth management executive with a track record of leadership in fundraising, investment performance, communications, product development, and team building.
As an entrepreneur and business development leader... I have collaborated with teams to launch new strategies and vehicles and gather significant assets from across diverse distribution channels.
In alternative investing... my expertise encompasses the spectrum of strategies—hedge funds, private equity and credit, liquid alternatives, real estate, and ESG/sustainable investing—and building diversified investment programs spanning alternative and traditional assets.
As an award-winning communicator... I am dedicated to helping managers achieve "narrative alpha" for their strategies—uniting the time-tested principles of effective communications with technology—and providing advisors, allocators, and investors with the information and insights they need to succeed.
As a portfolio manager... I have led teams dedicated to multi-asset, multi-manager investment programs implemented through diverse vehicles: private funds, mutual funds, collective trusts, separate accounts, model delivery, and unitized insurance accounts.
As a thought leader on alternative investments... I have been featured or quoted in Barron’s, The Wall Street Journal, Financial Times, and Citywire and have appeared on CNBC and Bloomberg Television and Radio.
As an educator... I have been an invited presenter at the Morningstar Investment Conference, the London Business School, the MIT Sloan Investment Management Conference, and Yale School of Management, and at financial industry conferences around the US.
As an author... I was co-editor of Private Equity and Venture Capital, a reference book used at business schools across the US. As an invited speaker at the national 2003 SEC Hedge Fund Roundtable, I presented my white paper, “The Democratization of Hedge Funds,” analyzing the public policy issues of alternative strategies in mutual funds.
I live with my wife and young son in Connecticut, near New York City. Our family enjoys hiking, theater, music, dance, the New England coast, and adventure books.With decades of experience, I am an accomplished alternative investment, asset management, and wealth management executive with a track record of leadership in fundraising, investment performance, communications, product development, and team building. As an entrepreneur and business development leader... I have collaborated with teams to launch new strategies and vehicles and gather significant assets from across diverse distribution channels. In alternative investing... my expertise encompasses the spectrum of strategies—hedge funds, private equity and credit, liquid alternatives, real estate, and ESG/sustainable investing—and building diversified investment programs spanning alternative and traditional assets. As an award-winning communicator... I am dedicated to helping managers achieve "narrative alpha" for their strategies—uniting the time-tested principles of effective communications with technology—and providing advisors, allocators, and investors with the information and insights they need to succeed. As a portfolio manager... I have led teams dedicated to multi-asset, multi-manager investment programs implemented through diverse vehicles: private funds, mutual funds, collective trusts, separate accounts, model delivery, and unitized insurance accounts. As a thought leader on alternative investments... I have been featured or quoted in Barron’s, The Wall Street Journal, Financial Times, and Citywire and have appeared on CNBC and Bloomberg Television and Radio. As an educator... I have been an invited presenter at the Morningstar Investment Conference, the London Business School, the MIT Sloan Investment Management Conference, and Yale School of Management, and at financial industry conferences around the US. As an author... I was co-editor of Private Equity and Venture Capital, a reference book used at business schools across the US. As an invited speaker at the national 2003 SEC Hedge Fund Roundtable, I presented my white paper, “The Democratization of Hedge Funds,” analyzing the public policy issues of alternative strategies in mutual funds. I live with my wife and young son in Connecticut, near New York City. Our family enjoys hiking, theater, music, dance, the New England coast, and adventure books.
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Rick Lake brings the two-step moves that he has honed on the dance floor to his manager selection strategy.Rick Lake brings the two-step moves that he has honed on the dance floor to his manager selection strategy.
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Rick Lake, CAIA, CETF posted this • 2w2w
🌟 My first symposium as a Lecturer at the Questrom School of Business, Boston University is in the books, and I'm already looking forward to the next one! The reviews are in: ⭐️ "Please run this again… One of the best events I've been to in the asset management space in a very long time." 💫 "The speakers were great… More importantly, the audience engagement was top-notch… The dialogue was really meaningful and impactful." 🎤 Speakers came from as far away as London. 👥 Our in-person and online audience stretched from Boston to California. REVENUE REVOLUTION FOR ASSET MANAGERS: HOW TO MASTER DIGITAL MARKETING AND AI TO DRIVE SALES 🖥️ Missed out? Visit the event website: https://lnkd.in/eYynjitW 🚀 Stay tuned for upcoming events! 🙏🏼 A huge thank you to our incredible speakers: Chris Delahunt, Citywire USA • Sal Gagliano, TIFIN AMP • Douglas Yones ChFC®, CETF®, NYSE • Arthur Silva, Fidelity Investments • Paul Das, ProFundCom • Craig Martin, J.D. Power • Karin Levi, LinkedIn • Jim Cove, Natixis Investment Managers • Brian Taranto, Morgan Stanley • Greg Stumm, CFA, CAIA, Resolute Investment Managers • Jessica Fernandez, Calamos Investments • Rich Kerr, K&L Gates • Derek Stern, John Hancock Investment Management • Tom Lydon, VettaFi • Ed Farrington, AIF®, Impax Asset Management • Aleksandrs Rozens, CRE Finance Council • Mark Egan, montclair.media • Pamela Grossetti, K&L Gates • Diane Frankenfield, Chief Marketing Officer • Andrew Brzezinski, PhD, CFA, Fidelity Investments • Trish Babb, Boston University 🎓And a special thanks to the leadership and team at the Digital Business Institute BU: Peter Howard, Sandra Zarotney Keldsen, and the exceptionally talented crew at Boston University! 🏅Thanks also to our event fans and supporters: Jan Deahl, Ashley Jones, Financial Narrative, The ETF Institute®, Brian Gennaro, Taber Gifford, York Lo, and all of you who were so generous with your time and networks. #DigitalMarketing #AI #DigitalRevolution #ETFs #DigitalFirst #AssetManagement #QuestromMeansBusiness #BostonUniversity
🌟 My first symposium as a Lecturer at the Questrom School of Business, Boston University is in the books, and I'm already looking forward to the next one! The reviews are in:
⭐️ "Please run this again… One of the best events I've been to in the asset management space in a very long time."
💫 "The speakers were great… More importantly, the audience engagement was top-notch… The dialogue was really meaningful and impactful."
🎤 Speakers came from as far away as London. 👥 Our in-person and online audience stretched from Boston to California.
REVENUE REVOLUTION FOR ASSET MANAGERS:
HOW TO MASTER DIGITAL MARKETING AND AI TO DRIVE SALES
🖥️ Missed out? Visit the event website: https://lnkd.in/eYynjitW
🚀 Stay tuned for upcoming events!
🙏🏼 A huge thank you to our incredible speakers:
Chris Delahunt, Citywire USA • Sal Gagliano, TIFIN AMP • Douglas Yones ChFC®, CETF®, NYSE • Arthur Silva, Fidelity Investments • Paul Das, ProFundCom • Craig Martin, J.D. Power • Karin Levi, LinkedIn • Jim Cove, Natixis Investment Managers • Brian Taranto, Morgan Stanley • Greg Stumm, CFA, CAIA, Resolute Investment Managers • Jessica Fernandez, Calamos Investments • Rich Kerr, K&L Gates • Derek Stern, John Hancock Investment Management • Tom Lydon, VettaFi • Ed Farrington, AIF®, Impax Asset Management • Aleksandrs Rozens, CRE Finance Council • Mark Egan, montclair.media • Pamela Grossetti, K&L Gates • Diane Frankenfield, Chief Marketing Officer • Andrew Brzezinski, PhD, CFA, Fidelity Investments • Trish Babb, Boston University
🎓And a special thanks to the leadership and team at the Digital Business Institute BU: Peter Howard, Sandra Zarotney Keldsen, and the exceptionally talented crew at Boston University!
🏅Thanks also to our event fans and supporters: Jan Deahl, Ashley Jones, Financial Narrative, The ETF Institute®, Brian Gennaro, Taber Gifford, York Lo, and all of you who were so generous with your time and networks.
hashtag#DigitalMarketing hashtag#AI hashtag#DigitalRevolution hashtag#ETFs hashtag#DigitalFirst hashtag#AssetManagement hashtag#QuestromMeansBusiness hashtag#BostonUniversity…show more
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Rick Lake, CAIA, CETF reposted this • 3w3w
💲 “Revenue Revolution for Asset Managers!” Excited for this event tomorrow May 29th at Boston University on leveraging digital marketing and AI to drive sales. Jan Deahl, Executive Director and Head of Marketing at Drake Star will join a number of marketing and investment management industry leaders including Rick Lake, CAIA, CETF, Founder Narrative Alpha & Lecturer at Questrom School of Business, Boston University, Peter Howard, Professor of Practice at Boston University Questrom School of Business, Douglas Yones ChFC®, CETF®, Head of Exchange Traded Products at NYSE, Karin Levi, Head of Global Financial Services Marketing at LinkedIn, Paul Das, Founder at ProFundCom, Arthur Silva, Head of Digital Engagement at Fidelity Investments, Craig Martin Executive Managing Director at J.D. Power, Diane Frankenfield, Chief Marketing and Communications Officer, Chris Delahunt, Director of US and Latin America at Citywire and many others. Key themes on digital marketing will include: 🔵 Attracting and retaining clients and overcoming key competitors 🔵 Turbocharging fundraising 🔵 Bolstering website, content, and online outreach 🔵 Practical applications of AI transforming investment manager distribution 🔵 Emerging technologies revolutionizing the financial sector Link to registration page in the comments in case you want to join us in Boston or online! The ETF Institute®, Digital Business Institute BU, Financial Narrative #Marketing #DigitalMarketing #AI #AssetManagement #BostonUniversity
💲 “Revenue Revolution for Asset Managers!” Excited for this event tomorrow May 29th at Boston University on leveraging digital marketing and AI to drive sales.
Jan Deahl, Executive Director and Head of Marketing at Drake Star will join a number of marketing and investment management industry leaders including Rick Lake, CAIA, CETF, Founder Narrative Alpha & Lecturer at Questrom School of Business, Boston University, Peter Howard, Professor of Practice at Boston University Questrom School of Business, Douglas Yones ChFC®, CETF®, Head of Exchange Traded Products at NYSE, Karin Levi, Head of Global Financial Services Marketing at LinkedIn, Paul Das, Founder at ProFundCom, Arthur Silva, Head of Digital Engagement at Fidelity Investments, Craig Martin Executive Managing Director at J.D. Power, Diane Frankenfield, Chief Marketing and Communications Officer, Chris Delahunt, Director of US and Latin America at Citywire and many others.
Key themes on digital marketing will include:
🔵 Attracting and retaining clients and overcoming key competitors
🔵 Turbocharging fundraising
🔵 Bolstering website, content, and online outreach
🔵 Practical applications of AI transforming investment manager distribution
🔵 Emerging technologies revolutionizing the financial sector
Link to registration page in the comments in case you want to join us in Boston or online!
The ETF Institute®, Digital Business Institute BU, Financial Narrative
hashtag#Marketing hashtag#DigitalMarketing hashtag#AI hashtag#AssetManagement hashtag#BostonUniversity…show more
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Rick Lake, CAIA, CETF posted this • 1mo1mo
🚀 Less than 1 Week Left! Discover Why Successful ETF Sponsors Are Also Digital Media Companies 💵 Exchange-traded funds (ETFs) have been the great disruptor in the asset management industry over the past two decades: ➡️ $11.7 trillion record global AUM reached in 2024 ➡️ 15% to 20% annual AUM growth over past 5 years ➡️ Spot Bitcoin ETFs recently smashed records with $1B daily inflow 🌐 The ETF ecosystem has embraced digital marketing and media to engage a global audience of investors. 📍 Elevate Your Business: Join us on May 29, online or in Boston, at the Revenue Revolution Symposium at the Questrom School of Business, Boston University to explore cutting-edge strategies in digital marketing for ETFs—and across the asset management industry. 🎓 Discover the best strategies for you from our expert ETF panel... 🎤 Douglas Yones ChFC®, CETF®: Gain insights from the Head of Exchange Traded Products at the NYSE. 🎤 Tom Lydon: Explore innovative marketing with one of the founders of VettaFi. 🎤 Andy O'Rourke: Learn digital marketing tactics from the Chief Marketing Officer at Direxion. 🎤 Rich Kerr: Examine the latest on ETF law and compliance with a K&L Gates practice leader. 📅 Act Now! Stay ahead with cutting-edge digital marketing insights. Secure your spot here: https://lnkd.in/eYynjitW Sponsored by the Digital Business Institute BU. Don’t miss our other incredible speakers and panelists: Peter Howard • Trish Rohrer Babb • Andrew Brzezinski, PhD, CFA • Jim Cove • Paul Das • Chris Delahunt • Mark Egan • Ed Farrington, AIF® • Jessica Fernandez • Diane Frankenfield • Sal Gagliano • Pamela (McBurney) Grossetti • Karin Levi • Craig Martin • Aleksandrs Rozens • Arthur Silva • Derek Stern • Greg Stumm, CFA, CAIA • Brian Taranto #DigitalMarketing #ETFs #AI #AssetManagement #DigitalRevolution #QuestromMeansBusiness #BostonUniversity
🚀 Less than 1 Week Left! Discover Why Successful ETF Sponsors Are Also Digital Media Companies
💵 Exchange-traded funds (ETFs) have been the great disruptor in the asset management industry over the past two decades:
➡️ $11.7 trillion record global AUM reached in 2024
➡️ 15% to 20% annual AUM growth over past 5 years
➡️ Spot Bitcoin ETFs recently smashed records with $1B daily inflow
🌐 The ETF ecosystem has embraced digital marketing and media to engage a global audience of investors.
📍 Elevate Your Business: Join us on May 29, online or in Boston, at the Revenue Revolution Symposium at the Questrom School of Business, Boston University to explore cutting-edge strategies in digital marketing for ETFs—and across the asset management industry.
🎓 Discover the best strategies for you from our expert ETF panel...
🎤 Douglas Yones ChFC®, CETF®: Gain insights from the Head of Exchange Traded Products at the NYSE.
🎤 Tom Lydon: Explore innovative marketing with one of the founders of VettaFi.
🎤 Andy O'Rourke: Learn digital marketing tactics from the Chief Marketing Officer at Direxion.
🎤 Rich Kerr: Examine the latest on ETF law and compliance with a K&L Gates practice leader.
📅 Act Now! Stay ahead with cutting-edge digital marketing insights. Secure your spot here: https://lnkd.in/eYynjitW
Sponsored by the Digital Business Institute BU. Don’t miss our other incredible speakers and panelists: Peter Howard • Trish Rohrer Babb • Andrew Brzezinski, PhD, CFA • Jim Cove • Paul Das • Chris Delahunt • Mark Egan • Ed Farrington, AIF® • Jessica Fernandez • Diane Frankenfield • Sal Gagliano • Pamela (McBurney) Grossetti • Karin Levi • Craig Martin • Aleksandrs Rozens • Arthur Silva • Derek Stern • Greg Stumm, CFA, CAIA • Brian Taranto
hashtag#DigitalMarketing hashtag#ETFs hashtag#AI hashtag#AssetManagement hashtag#DigitalRevolution hashtag#QuestromMeansBusiness hashtag#BostonUniversity…show more
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ExperienceExperience
Questrom School of Business, Boston University logo
University LecturerUniversity Lecturer
Questrom School of Business, Boston University · Part-timeQuestrom School of Business, Boston University · Part-time
Jan 2024 - Present · 6 mosJan 2024 to Present · 6 mos
Boston, Massachusetts, United States · HybridBoston, Massachusetts, United States · Hybrid
Develop and present executive education programs for professionals in asset management and financial services seeking to elevate their digital marketing and sales.Develop and present executive education programs for professionals in asset management and financial services seeking to elevate their digital marketing and sales.
Asset Management, Alternative Investments and +4 skills
GK3 Capital logo
Content and Investment StrategistContent and Investment Strategist
GK3 CapitalGK3 Capital
Jan 2022 - Present · 2 yrs 6 mosJan 2022 to Present · 2 yrs 6 mos
New York City Metropolitan AreaNew York City Metropolitan Area
Develop content strategy and communications across multiple media for a leading digital sales and marketing agency serving alternative managers, asset managers, wealth managers, and TAMPs.
Collaborate with account management and creative teams as a subject matter expert to build lead generation and thought leadership campaigns for diverse investment strategies: from private real estate and private credit to media finance funds and tax-favored investments.
Member of an award-winning team serving clients with tens of $ billions of AUM.Develop content strategy and communications across multiple media for a leading digital sales and marketing agency serving alternative managers, asset managers, wealth managers, and TAMPs. Collaborate with account management and creative teams as a subject matter expert to build lead generation and thought leadership campaigns for diverse investment strategies: from private real estate and private credit to media finance funds and tax-favored investments. Member of an award-winning team serving clients with tens of $ billions of AUM.
Asset Management, Real Estate and +9 skills
FounderFounder
Narrative Alpha™Narrative Alpha™
May 2021 - Present · 3 yrs 2 mosMay 2021 to Present · 3 yrs 2 mos
Stamford, CTStamford, CT
Founder of Narrative Alpha, a consultancy dedicated to the growth of boutique asset managers and wealth managers through enhanced communications, innovation, product development, and marketing and sales strategy—both traditional and digital. Founder of Narrative Alpha, a consultancy dedicated to the growth of boutique asset managers and wealth managers through enhanced communications, innovation, product development, and marketing and sales strategy—both traditional and digital.
F/m Investments, LLC logo
Chief Investment Strategist & Head of DistributionChief Investment Strategist & Head of Distribution
F/m Acceleration, LLCF/m Acceleration, LLC
Sep 2019 - Apr 2021 · 1 yr 8 mosSep 2019 to Apr 2021 · 1 yr 8 mos
Washington, DCWashington, DC
Served as Chief Investment Strategist and Head of Distribution for F/m Acceleration, a platform empowering growth and independence for boutique, lift out, institutional, and overseas asset managers.
As Chief Investment Strategist, I was a member of the firm’s executive team identifying, analyzing, and recruiting distinctive portfolio managers across asset classes, and served as the advocate for the thought leadership of F/m’s innovative and accomplished asset management partners.
As Head of Distribution, I launched and coordinated the efforts to connect F/m’s managers with advisors and institutional investors.Served as Chief Investment Strategist and Head of Distribution for F/m Acceleration, a platform empowering growth and independence for boutique, lift out, institutional, and overseas asset managers. As Chief Investment Strategist, I was a member of the firm’s executive team identifying, analyzing, and recruiting distinctive portfolio managers across asset classes, and served as the advocate for the thought leadership of F/m’s innovative and accomplished asset management partners. As Head of Distribution, I launched and coordinated the efforts to connect F/m’s managers with advisors and institutional investors.
Co-ChairmanCo-Chairman
Lake Partners, Inc.Lake Partners, Inc.
Feb 1989 - Sep 2019 · 30 yrs 8 mosFeb 1989 to Sep 2019 · 30 yrs 8 mos
Stamford, CTStamford, CT
I served as Co-Founder and Co-Chairman of Lake Partners, Inc., a nationally recognized alternative investment consulting and portfolio management firm founded in 1989. The firm’s research and investing encompassed both private and liquid alternatives.
As an entrepreneur, I helped build the company from a start-up in 1989 to an enterprise serving more than $5 billion of consulting and advisory assets for institutional and wealth management clientele. The firm was a pioneer in multi-manager programs dedicated to alternatives and integrating alternative and traditional investments.
As an innovator and portfolio manager in liquid alternatives, Lake Partners launched the LASSO® Long and Short Strategic Opportunities® portfolio of alternative mutual funds, among the first of its type, and achieved a 20-year track record.I served as Co-Founder and Co-Chairman of Lake Partners, Inc., a nationally recognized alternative investment consulting and portfolio management firm founded in 1989. The firm’s research and investing encompassed both private and liquid alternatives. As an entrepreneur, I helped build the company from a start-up in 1989 to an enterprise serving more than $5 billion of consulting and advisory assets for institutional and wealth management clientele. The firm was a pioneer in multi-manager programs dedicated to alternatives and integrating alternative and traditional investments. As an innovator and portfolio manager in liquid alternatives, Lake Partners launched the LASSO® Long and Short Strategic Opportunities® portfolio of alternative mutual funds, among the first of its type, and achieved a 20-year track record.
EducationEducation
Harvard University logo
Harvard UniversityHarvard University
B.A.B.A.
Grade: cum laudeGrade: cum laude
Activities and societies: Winner, David McCord Prize in the Creative Arts (writing)Activities and societies: Winner, David McCord Prize in the Creative Arts (writing)
The Roxbury Latin School logo
The Roxbury Latin SchoolThe Roxbury Latin School
Grade: ValedictorianGrade: Valedictorian
Licenses & certificationsLicenses & certifications
CAIA Association logo
CAIA UniFi Digital Assets MicrocredentialCAIA UniFi Digital Assets Microcredential
CAIA AssociationCAIA Association
Issued May 2024Issued May 2024
Digital Assets
unifi-by-caia-digital-assets-microcredential.pngunifi-by-caia-digital-assets-microcredential.png
CAIA Association logo
CAIA UniFi Privae Debt MicrocredentialCAIA UniFi Privae Debt Microcredential
CAIA AssociationCAIA Association
Issued Jul 2023Issued Jul 2023
Private Credit
unifi-by-caia-private-debt-microcredential.pngunifi-by-caia-private-debt-microcredential.png
Show all 5 licenses & certifications
SkillsSkills
ETFETF
Certified ETF AdvusorCertified ETF Advusor
1 endorsement1 endorsement
Digital AssetsDigital Assets
CAIA UniFi Digital Assets MicrocredentialCAIA UniFi Digital Assets Microcredential
Endorsed by 1 people in the last 6 monthsEndorsed by 1 people in the last 6 months
1 endorsement1 endorsement
Show all 27 skills
Honors & awardsHonors & awards
Silver Medal: Financial Industry - Digital CollateralSilver Medal: Financial Industry - Digital Collateral
Issued by Financial Communications Society - 30th Annual Portfolio Awards · May 2024Issued by Financial Communications Society - 30th Annual Portfolio Awards · May 2024
Associated with GK3 CapitalAssociated with GK3 Capital
Creative Team for "8 Steps to Win Investors With Content" eBook for GK3 CapitalCreative Team for "8 Steps to Win Investors With Content" eBook for GK3 Capital
Silver Medal: Financial Institution - Digital CollateralSilver Medal: Financial Institution - Digital Collateral
Issued by Financial Communications Society - 30th Annual Portfolio Awards · May 2024Issued by Financial Communications Society - 30th Annual Portfolio Awards · May 2024
Associated with GK3 CapitalAssociated with GK3 Capital
Creative Team for "Mastering Inflation: A Visual Guide to Risk and Return" eBook for AXS InvestmentsCreative Team for "Mastering Inflation: A Visual Guide to Risk and Return" eBook for AXS Investments
Show all 9 honors & awards
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