Accomplished marketing and communications leader with expertise in driving growth for public and private asset managers, wealth managers, investment banks, fintechs, and providers of workforce solutions, corporate risk and insurance broking to institutions, financial advisors and high net worth ...more

Accomplished marketing and communications leader with expertise in driving growth for public and private asset managers, wealth managers, investment banks, fintechs, and providers of workforce solutions, corporate risk and insurance broking to institutions, financial advisors and high net worth individuals globally. Value creation fluency centered on buyer insight enrichment through data science analytics, brand equity creation through resource-constrained challenger positioning strategies, and sales pipeline conversion through iterative, evidence-based, full-funnel demand generation programs. Skilled at attracting exceptional talent and building engaged teams, differentiating intangible products and solutions, identifying and capitalizing on implicit buyer behaviors, and fueling robust content engagement, demand creation, MQL>SQL efficacy, LTV:CAC efficiency and revenue growth. Equally comfortable running large enterprise marketing teams at scale, establishing agile start-up marketing functions from scratch, and consulting to business leaders as an individual external consultant. Demonstrated ability to rapidly create value and sustain profitable growth through development and deployment of: → Data enrichment that reveals implicit buying behaviors & guides personalization (ICP, JTBD, journey maps, values/needs-based selling systems) → Inbound marketing that nurtures demand (dark funnel, experiment-driven, evidence-based demand creation/capture and pipeline conversion programs) → Customer-centric programming that increases engagement (omnichannel content origination, education curriculums, cohort growth loops) → Events & SME access that sparks advocacy (advisory boards, virtual panels, client conferences, due diligence, inimitable sponsorships) → Product, channel, country & platform-specific marketing that enhances sales productivity (PMF, ABM, product revitalization, territory campaigns) → Brand marketing (positioning, architecture, MMM), native digital marketing (Web UX, SEO, CRO, design language), performance marketing (PPC, SEM) & earned media (PR, social media, exec comm) that drives awareness, differentiation, relevance, salience, trust and client advocacyless