It is no secret that life as we know it is quite literally always evolving, going from one strength to the next and introducing countless inventions and innovations that are designed and intended to entirely change just about every aspect of life as we know it. Whether it is the rise of digitalisation in life at home and our careers to the technological advancements and enhancements propelling forward for businesses to see for reputation management online, the world as we know it is definitely becoming more advanced and enhanced all the time.

The foreign exchange market is one of the most fast paced and consistently evolving markets in the entire world. There is a lot to be said about the fact that the state of the foreign exchange market at any given point in time closely mirrors the state of economies around the globe. At any given time, the currencies around the globe shift in value. As a result, the foreign exchange market itself also inevitably shifts in alignment with the rise and fall of all of these currencies. 

And the current state of currencies around the globe is decidedly more unstable than ever before, thanks largely to the global pandemic that is still causing massive ripple effects around the globe. The current value of the British Pound today, for instance, has been facing challenges in the form of Brexit negotiations as well as the ongoing impacts of the pandemic and how the pandemic has been consistently impacting the British currency and its position in the foreign exchange market.

This week, the struggle continues as the British Pound continues to feel the weight of the ongoing Brexit negotiations coupled with the rising value of other currencies as other economies begin the slow and steady process of economic recovery following what has been a shaky nine months (to put it lightly). While there were hopeful thoughts that the British Pound would soon begin its own path to recovery in the foreign exchange market, the simple fact is that this unfortunately does not seem to be the case.

And more to the point is the realisation that the British Pound still has quite the challenging path ahead of it before it can even become remotely comfortable and hopeful in the thought that the economy - and thus, also the British Pound - will begin to recover and regain its footing, realigning with the way that the world is now moving. Heading into the coming weeks and beyond, there is of course no certain way to say just how the British Pound and its value is going to be perceived and decided. 

Only time will tell. There is still much Brexit negotiation and general economic recovery to be put into motion and successfully brought to life before the British Pound can gain back some of its very much missed stability and strength. This week, the British Pound is struggling. Next week (at least at this point), it is expected that it will continue to struggle.