Dr. Gregory is a leading expert on corporate brand management and developer of breakthrough strategies to measure, value, and manage intangible assets to improve a corporation's financial performance. By utilizing proprietary methods, Dr. Gregory consults with CEOs to evaluate their intangible ...more

Dr. Gregory is a leading expert on corporate brand management and developer of breakthrough strategies to measure, value, and manage intangible assets to improve a corporation's financial performance. By utilizing proprietary methods, Dr. Gregory consults with CEOs to evaluate their intangible assets' performance compared to industry peers and accelerate financial performance, including stock price and revenue growth. Most notable of the tools that Jim has developed is the CoreBrand Index® (CBI), a quantitative research vehicle that continuously tracks the reputations and financial performances of over 800 publicly traded companies in 50 industries. This pioneering work is utilized at the board level to evaluate current and project future potential corporate performance. Dr. Gregory is a senior fellow at The Conference Board, where he is leading a task force entitled, "Making Intangibles Tangible." With decades of experience, Jim is a trusted voice of reason and an excellent sounding board for the CEO of any major corporation interested in maximizing all the company's assets.less