Founder + President of Fitzgerald Analytics, which helps clients convert Data to Dollars™--and other results that matter--via analytics, data mgt, and information-based strategy. Creator of the Data to Dollars Value Chain™, a step-by-step methodology that makes it easier to unlock the potential of ...more

Founder + President of Fitzgerald Analytics, which helps clients convert Data to Dollars™--and other results that matter--via analytics, data mgt, and information-based strategy. Creator of the Data to Dollars Value Chain™, a step-by-step methodology that makes it easier to unlock the potential of data. Author of the forthcoming book by the same name. Specialties: Fact-Based Business Strategy, Marketing Analytics, Customer Profitability Analysis, Pricing Analysis, Valuation, Data Management, Master Data Management.less