Startups are always exciting for those who have courage, patience and passion with persistence! Startups are boon for society, community and economy, as they add on activities, productivity and value-additions in employment generation and commercial engagements. Notwithstanding, sometimes simply jumping is not a solution before knowing how to swim. Of course skills for survivals can only be learnt while in the motion and flow, yet in my personal opinion - one must know the business well, before attempting with startup for better results. Overall a thorough intriguing piece to read and get motivated on the subject.