Interim CMO and marketing strategy, digital marketing and business development consultant. Uses data-driven insights to devise and execute winning customer acquisition, retention and loyalty programs for blue chip and emerging financial, fintech, technology and B2B/consumer services brands. ...more

Interim CMO and marketing strategy, digital marketing and business development consultant. Uses data-driven insights to devise and execute winning customer acquisition, retention and loyalty programs for blue chip and emerging financial, fintech, technology and B2B/consumer services brands. Provides clients with marketing and growth strategies that generate and convert more and better leads and maximize the lifetime value of their customers. Builds high performance teams across sales, product, legal, compliance, IT and outside vendors. Uses extensive contacts at leading brands, media entities, agencies, technology providers to drive meaningful partnerships. Services include: Marketing and business strategy • Interim CMO/VP Marketing • Strategic and marketing plan development • Marketplace positioning and segmentation • Value proposition and messaging development • Competitive analysis • Content marketing • Customer insights and product validation • Corporate branding • Digital media • Social media • Public relations Sales Support • Lead generation and nurturing • Sales force tools and resources • Channel development • Thought leadership content creation and distribution Business Development • Introductions to major brands in financial services, technology, retail, travel, CPG, luxury, media, automotive, non-profit and membership organizations • Partner, vendor and agency managementless