Geof is an experienced professional in Revenue Operations (RevOps) with a strong background in sales and marketing, mainly in the Financial Services and Gambling and Betting industries.
He started in affiliate marketing in the iGaming sector, gaining 7 years of experience. Geof worked as an ...
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Geof is an experienced professional in Revenue Operations (RevOps) with a strong background in sales and marketing, mainly in the Financial Services and Gambling and Betting industries.
He started in affiliate marketing in the iGaming sector, gaining 7 years of experience. Geof worked as an affiliate manager for companies like bet365 and BetVictor, then as a Key Account Manager at PokerStrategy.com. These roles helped him develop his sales skills and build networks in marketing, operations, and anti-fraud.
In the financial services sector, Geof took on a combined sales and marketing role, securing significant deals and later leading the marketing division. He led a team that included experts in PR, events, lead generation, content, CRM, and SEO.
Returning to the gambling and betting industry with TAG Media, Geof focused on RevOps, improving processes to enhance customer onboarding and business development.
Key achievements in Geof's career include:
- Aligning departments to streamline revenue generation.
- Implementing automation to reduce manual tasks.
- Promoting continuous improvement by monitoring key metrics and feedback.
In his RevOps role, Geof prioritizes:
- Using modern tools to overcome legacy system limitations, speed up lead generation, and automate workflows.
- Ensuring operational cohesion across departments.
- Using project management tools for better collaboration and goal alignment.
Geof believes in fostering collaboration, transparency, and continuous improvement. He aims to drive business growth by establishing clear processes, using data-driven insights, and ensuring easy access to centralized data and reports.
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