Experienced strategic communications professional with a proven track record of creating value and managing public relations and integrated marketing campaigns focused on building brands and consumer engagement in agency, corporate and consulting environments. EXAMPLES OF RESULTS: • Served as a ...more

Experienced strategic communications professional with a proven track record of creating value and managing public relations and integrated marketing campaigns focused on building brands and consumer engagement in agency, corporate and consulting environments. EXAMPLES OF RESULTS: • Served as a key team member for the 125th-anniversary campaign for Temple University Hospital, which resulted in setting a new fundraising record exceeding $1.4 million and earned a PRSA chapter award • Generated a publicity value of approximately $5.5 million for Rivers Casino in 2017, exceeding client’s goal by 103% and exceeded the cumulative media impressions goal by 682% • Created and implemented a strategic communications campaign for an international broker/dealer that resulted in increasing print media citations by 10.5% (32,159 in 2013 vs. 29,101 in 2012) and broadcast interviews by 13.2% (1,122 in 2013 vs. 991 in 2012) in the first year of engagement • Secured more than 70 minutes of national broadcast CEO interviews on CNBC, Bloomberg TV and BNN during a two-day investor conference, garnering more than $187,000 of branded airtime value • Developed the initial external marketing blueprint for Susquehanna Financial Group, while serving as a key member of the four-person team that developed the first firm-wide, integrated marketing initiative for the parent company (a multi-billion dollar global financial services firm, and its affiliates) • Managed all public relations activities for AccuWeather’s launch of the online business-to-business service and identified several new opportunities, which directly resulted in three new offerings and increased revenue Specialties: ∙ Campaign Development ∙ Strategic Planning and Thought Leadership ∙ Tactical Event Management ∙ Media Strategy ∙ Marketing Integration ∙ Media Relations ∙ Social Media Integration ∙ AP Style Writing ∙ Client Managementless