I believe every firm needs to have ETFs in its offerings whether they realize it or not yet. It’s a $4.8 trillion industry and allows firms to attract a whole new audience. Why? ETFs offer trading flexibility, diversification, greater transparency, tax benefits and lower operating costs than ...more

I believe every firm needs to have ETFs in its offerings whether they realize it or not yet. It’s a $4.8 trillion industry and allows firms to attract a whole new audience. Why? ETFs offer trading flexibility, diversification, greater transparency, tax benefits and lower operating costs than traditional open-end funds. There is so much room for expansion; the possibilities are endless.less