With over a decade of experience in the financial services industry, I am a passionate and innovative marketing leader who drives growth and success for Northern Trust Asset Management. As the Head of Brand Activation & Administration, I oversee the development and execution of the brand and ...more

With over a decade of experience in the financial services industry, I am a passionate and innovative marketing leader who drives growth and success for Northern Trust Asset Management. As the Head of Brand Activation & Administration, I oversee the development and execution of the brand and go-to-market strategies for the global asset management business, leveraging data analytics, marketing technology, and cross-functional collaboration. Previously, I served as the Global Chief Marketing Officer for FlexShares, a division of Northern Trust Asset Management, where I played a pivotal role in catapulting the Funds and Managed Accounts group from $11B to $21B in AUM. I led a world-class, data-driven marketing organization that delivered impactful content, campaigns, and advisor support, resulting in enhanced brand recognition, client engagement, and revenue generation. I also hold an MA, an Executive Coaching certification, and multiple awards and publications in the field of financial marketing.less