With over 20 years of experience as an impact-driven marketing executive and team leader, I specialize in devising and executing demand generation and growth strategies to enhance customer acquisition, adoption, retention, and advocacy. With expertise spanning green tech, AI, construction, ...more

With over 20 years of experience as an impact-driven marketing executive and team leader, I specialize in devising and executing demand generation and growth strategies to enhance customer acquisition, adoption, retention, and advocacy. With expertise spanning green tech, AI, construction, enterprise software (SaaS), and financial services I bring a wealth of industry experience to drive impactful growth and innovation. At CarbonCure Technologies, a pioneering clean tech firm supported by industry giants like Amazon, Microsoft, and Mitsubishi, I played a pivotal role as one of the initial marketing hires entrusted with scaling the startup. Under my leadership, the company achieved remarkable milestones, including a 10X increase in ARR, expanding the customer base across 29 countries with a staggering growth rate of over 3032% in international ARR. Moreover, I spearheaded a 400% surge in customer acquisition and successfully orchestrated a 75% marketing attribution to sales pipeline. Notably, I crafted and executed the go-to-market strategy for marketing and selling carbon removal and avoidance credits to esteemed clients like Stripe and Shopify and contributed to CarbonCure being selected as the 2021 winner of The NRG COSIA Carbon XPRIZE. Previously serving as the Head of Marketing at Kryton, a respected industry leader dedicated to minimizing construction waste, enhancing on-site safety, boosting efficiency, and constructing more sustainable structures with reduced lifetime carbon impact, I contributed as a vital member of the executive leadership team driving innovation and expansion within the United States. I attribute my success to my ability to build strong collaborative relationships with my team and stakeholders, as well as my passion for data-driven decision-making. I excel in aligning business strategies, leveraging data insights, and innovating solutions to surpass set objectives. Demonstrating a consistent track record of navigating dynamic environments, I embody tenacity, resourcefulness, and a results-oriented mindset in everything I do. I’m an influential and frank communicator skilled at building effective relationships and trust among teams and individuals. Passionate about creating team culture and recruiting, leading, building, and retaining top talent.less