Accomplished PR/marketing professional with 20 years of experience in financial services and fintech. Has a passion for, and a proven track record in, developing and executing PR/marketing programs to increase brand awareness, launch new products, manage crises, and educate investors and ...
more
Accomplished PR/marketing professional with 20 years of experience in financial services and fintech. Has a passion for, and a proven track record in, developing and executing PR/marketing programs to increase brand awareness, launch new products, manage crises, and educate investors and advisors.
Key strength are:
-Developing or improving upon a firm's PR activities and recommend ways to improve it.
-Pinpointing a firm's unique capabilities and developing the right messages and programs for multiple targeted audiences. Messaging recommendations are based on a deep understanding of financial advisors, institutional investors and the financial media.
-Offering a workshop to firms who want to learn how to build an effective, cost-efficient external communications program. Emphasis is on identifying a firm’s unique capabilities, how to message those abilities to multiple targeted audiences, and using a variety of marketing tools to communicate those messages. Workshop can be customized to meet specific client needs.
-Collaborating cross-functionally and building consensus to meet business goals.
-Being a trusted advisor with C-level executives based on proven experience in crisis communications/issues management and delivering results quickly.
Areas of Expertise:
Public relations
Product marketing
Client communications
Brand positioning
Issues management/crisis communications
Media training of senior executives
less
