I am a passionate and results-oriented senior executive with extensive leadership experience in the financial services industry. Building corporate value and proven results is my expertise. Whether challenged to establish marketing initiatives, spearhead business development, lead start-up or ...more

I am a passionate and results-oriented senior executive with extensive leadership experience in the financial services industry. Building corporate value and proven results is my expertise. Whether challenged to establish marketing initiatives, spearhead business development, lead start-up or turnaround efforts, or accelerate growth in a fast-paced organization, I have consistently delivered strong and sustainable results. Significant accomplishments include: ♣ Part of the first successful Hispanic Initative Team in Financial Services where I developed marketing strategies and tactics, implementation, quantitive analytics and countrywide expansion of programs resulting in $1 billion growth in premium. ♣ In charge of realigning and improving marketing programs for Agency Force at Allstate Insurance which reduced overall costs 37%, while increasing measureable new business sales by 15%. ♣ Spearheaded and led a team which was in charge of Marketing, Training and Operations Support in converting new acquistions into the Nationwide Insurance Family, resulting in over $380 million in profitable premium. ♣ Selected by Nationwide’s Office of the C.E.O, to the first Diversity and Inclusion Strategy Council which developed a blueprint for integrating Diversity into the Culture. ♣ Developed and led all marketing efforts as the Chief Marketing Officer in Life and Annuity Group and consistantly saw double-digit growth, which won awards for website and marketing campaigns . ♣ Developed marketing segementation programs, podcasts, integrated marketing campaigns and launched multiple newsletters reaching over 300,000 high value prospects for a Wealth Management firm in Chicago.less