I’m a hands-on marketing strategist who helps companies and organizations unlock growth and build leadership positions. My focus is exploration... locating and tapping the right fields of opportunity with the right product set, the right marketing plan, and the right message. Are you pursuing ...more

I’m a hands-on marketing strategist who helps companies and organizations unlock growth and build leadership positions. My focus is exploration... locating and tapping the right fields of opportunity with the right product set, the right marketing plan, and the right message. Are you pursuing the right growth opportunities? Are you selling and marketing to the right people? Have you found your "sweet spot"? Too often, companies assume they know their market and their audience. They tread water or settle for middling progress, when the results could be so much more. You have to dig in, examine assumptions, and above all make sure that the key levers of growth (product, sales, marketing) are acting on actual data and rooted in reality. In my career I’ve helped FORTUNE 500 companies and tech startups alike unlock growth and build leadership reputations. Highlights include: > Driving 2 consecutive years of 40% ARR growth at a growth-stage SaaS company by establishing thought leader content marketing as the #1 source of Sales Qualified Leads. > Spurring sales 7% in one year in an entirely new industrial market segment for a FORTUNE 500 company. > Helping generate more than $8MM in sales pipeline for a growth-stage SaaS company in less than six months. > Raising the average price of licensing deals by 30% for "also-ran" auto research site through an aggressive thought leader program that yielded one print or broadcast story every day of the year. I'm all about “getting to the heart of the matter” to help companies drive growth. Getting to the heart of where the market opportunity is, what customers really care about, what their pain points are and why should they care about your products, solutions, or offerings. Those are the things that make my motor run. If we can work together to get those things right, they can make your organization's motor run, too. Want to know more about unlocking growth in your organization? Connect with me at brian.posnanski (at) gmail.com CORE COMPETENCIES -- Strategic Planning -- Product Marketing -- Go to Market Strategy -- Integrated Marketing Strategy -- Market Research -- Market Validation -- Segmentation -- Messaging & Positioning -- Customer Experience Research -- Strategic Communications & Thought Leadership -- Inbound | Digital Marketing -- Lead Generation | Demand Generation -- Sales Enablementless