Helping others can actually help your company’s bottom line. It seems counterintuitive until you really dig into the why of things. First, helping others helps your employees to feel better about their association with your company. Millennials especially want to feel like they are doing work that matters and that will make a positive impact in the world, and even a yearly day of service can make a huge impact. Second, helping others can make a positive impact on the community around you, and while it is definitely an end unto itself, you can gain huge benefits from having a happier, healthier, more educated population of potential future employees to draw from as well.

There are some things that you have to do as a matter of legality. You can’t discriminate against the disabled, veterans, women, or any other group of people. But you can go above and beyond that, actively recruiting the disabled and making accommodations or actively recruiting military spouses and veterans. This is a great way to strengthen your community and show that your company cares.

Even a food drive during the holidays can make a major impact in your community. Learn more about how big companies can help the disadvantaged from this infographic!