Before founding Synthesis, Brad was Head of Global Pricing at American Express, Chief Pricing Leader at GE Corporate and ran pricing for key markets at Anheuser-Busch InBev. He has been skip level to three exceptional CEOs: Ken Chenault, Jeff Immelt and Carlos Brito. Brad also brings a wealth of ...more

Before founding Synthesis, Brad was Head of Global Pricing at American Express, Chief Pricing Leader at GE Corporate and ran pricing for key markets at Anheuser-Busch InBev. He has been skip level to three exceptional CEOs: Ken Chenault, Jeff Immelt and Carlos Brito. Brad also brings a wealth of sales experience having led key account Sales teams and many global negotiations. Brad is a pricing strategist who manages the challenges of execution to deliver significant and measurable pricing results.less