Highly experienced, results-driven SaaS leader with proven P&L experience in global marketing and product marketing, product management, GTM strategy, digital, demand gen and AR/IR and comms.
Successful history of driving transformational results and improvements for startup, IPO, turnaround ...
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Highly experienced, results-driven SaaS leader with proven P&L experience in global marketing and product marketing, product management, GTM strategy, digital, demand gen and AR/IR and comms.
Successful history of driving transformational results and improvements for startup, IPO, turnaround and enterprise on-prem and SaaS software firms in industries including cyber/security, enterprise management, data/BI and eCommerce.
I lead and inspire teams to bring ingenious and disruptive products and solutions to market that drive and scale business opportunities.
I’m passionate about every customer and partner experience. I thrive on growing, scaling, motivating, and leading collaborative high-impact teams, tackling industry and product challenges, accelerating product adoption, translating technical jargon to business language, delivering growth MRR/ARR results and improving NPS scores.
Touched every aspect of today’s tech from on-Premise to SaaS, IoT, DevOps, Security, eCommerce (B2B and DTC), Big Data, Machine Learning & Analytics, Cloud, Headless Commerce APIs.
Experience:
• Startup eCommerce (led marketing and biz development) sold to Answers.com
• IPO (member of the core IPO team at BigCommerce - Nasdaq: BIGC)
• Turnaround (rebuilt and led team, scaled business) Led sale to BMC Software
• Enterprise (built, led, transformed and scaled teams, initiatives and programs for 3 global on-premise and Saas software companies)
• SaaS eCommerce (led product marketing, AR, PR, CI, Social and Content marketing, international marketing and expand for one of the worlds leading commerce platforms.
Differentiators:
• Inspirational and dynamic leader with global management, business development and product innovation skills.
• Extensive experience building relationships with customers, partners (tech and agency) and consulting firms.
• Strategic thinker with strong analytical and problem-solving skills.
• Unique attribute to take a complex technical message and build compelling business value propositions, messaging platforms, ToF lead generation to MQL and SAL conversion, digital marketing and demand generation and brand.
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