I agree to an extent. While they haven't invented the laptop, smart phone, or even MP3, they've been the innovators in the technology that has made these devices what they are today. For me, that's what was exciting about the unveiling. Not just the types of products, but the things new technologies could make our computers, phones, and watches do was the exciting part. However, Apple has lost that flare, and that's the main point. The company can't keep a secret to save its life. So, there's not much that's too exciting about their unveiling day anymore; we already know what's coming! The lack of excitement definitely is a drag on sales and a straw on the camel's back when it comes to Apple's ability to continue growing at a fast rate.