There are many options available in the market when it comes to packaging. One of the biggest questions that arise in mind while choosing the right type of packaging is whether one needs rigid or flexible packaging for the products. It is understandable that both types are made for specific types of products, as rigid box packaging is mainly used by brands that deal with sensitive products like cosmetics, medicines, and jewellery. In this blog, we will discuss the difference between rigid box packaging and flexible packaging so you can choose the right one for your business.
Rigid Box Packaging
As the name suggests, rigid box packaging is made from material that doesn’t allow much flexibility to the packages. They are usually made of tins, cardboard, plastic, etc. These types of boxes are mainly used by high-end brands that spend a lot of money on their products and want to deliver them with perfect security and designs. They are usually the first choice for businesses that deal with sensitive products; however, it is not necessary that only those brands use these boxes. Anyone can use rigid boxes for their packaging if they can afford it. It is slightly more expensive than other types of packaging because it offers more advantages.
Flexible Packaging
Flexible packaging is also self-explanatory by the name as it suggests they are flexible. This packaging mainly includes lightweight pouches and bags that are sealed with heat and pressure. They are less expensive than rigid boxes and provide a lot of room for customisation. However, since they are not very dependable, they provide less protection to the products kept inside.
Key Differences
Weight & Size
These two types of packages are clearly poles apart in many things. The first one is weight and size. As we mentioned above, flexible packaging is lightweight as they are usually just bags or pouches kept in an upright position. Rigid boxes are heavy and bigger in size, which might be a downside for someone who wants something lightweight.
Durability
Another key difference between the two is that rigid boxes are much more durable than flexible packaging. This is one of the reasons why rigid box packaging is much more expensive than other types of packaging, and only high-end brands can afford it. They provide the customers with durability, and rigid boxes are easily used for different things even when the product is used. The same cannot be said for flexible packaging.
Protection
It goes without saying that rigid boxes provide much better protection than flexible packaging. They are made from stronger materials, and as the name says, they are rigid, which makes them strong enough to protect the items kept inside. This is the major reason why they are the perfect choice for products like cosmetics, medicines, and jewellery. High-end brands use this type of packaging because they don’t want to risk the safety of their expensive products with flexible packaging.
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