Data-driven Music Industry Professional with 12 years of work experience, and a track record of leading strategy at a major record label. Highly adept in developing and executing music marketing campaigns, cultivating partnerships, and driving revenue growth. Proficient in data analysis and ...more

Data-driven Music Industry Professional with 12 years of work experience, and a track record of leading strategy at a major record label. Highly adept in developing and executing music marketing campaigns, cultivating partnerships, and driving revenue growth. Proficient in data analysis and leveraging technology to enhance artist engagement. Artist Strategy Consultant & Web3 Project Manager. Native Spanish speaker. Drummer with a deep love for music. Highly adept in quantitative and qualitative research, synthesizing large datasets to extract actionable insights to drive business strategy, in addition to working cross-functionally to enhance business development. Well-versed in designing and conducting the following on-site and remote research methods: surveys, A/B testing, focus groups, in-depth interviews, card-sorting, observational fieldwork, ethnography, card-sorting, collaborative design, eye-tracking, and social media listening. Background in photography, editorial writing and public speaking applied to produce impactful storytelling to influence internal and external stakeholders.less