It's just a gimmick to get people in the door. Sure they'll have some people going just for fun, or to try out a single new bat. But once in the store, they may buy all their sports equipment there. Overall, I thing it's a good idea to drive more business to #Dicks. The better question is, what's to stop #FootLocker from doing the same thing.
Good read. Though I find it ironic the #Dicks likely spent millions of dollars on a state of the art facility to achieve parity with Amazon's ability to offer 2-day shipping. Then right after it opens, Amazon ups the ante to 1-day shipping.
Dick's Sporting Goods: A Value Story
It's just a gimmick to get people in the door. Sure they'll have some people going just for fun, or to try out a single new bat. But once in the store, they may buy all their sports equipment there. Overall, I thing it's a good idea to drive more business to #Dicks. The better question is, what's to stop #FootLocker from doing the same thing.
Dick's Sporting Goods: A Value Story
Good read. Though I find it ironic the #Dicks likely spent millions of dollars on a state of the art facility to achieve parity with Amazon's ability to offer 2-day shipping. Then right after it opens, Amazon ups the ante to 1-day shipping.