Hillel Fuld Blog | How Keter, a Plastic Company, Turned me into a Life-Long Customer using Twitter | Talkmarkets
Tech Blogger, Steak Lover, Twitter Addict

Hillel is a tech blogger who contributes to sites such as The Huffington Post, Business Insider, TalkMarkets, Mashable, Gigaom, and others. Hillel's day job is Senior Evangelist at Inneractive where he writes daily posts covering new developments in the mobile industry. You can also read his ... more

How Keter, a Plastic Company, Turned me into a Life-Long Customer using Twitter

Date: Wednesday, September 11, 2013 4:20 PM EDT

You may recall a few months back I wrote a post about a Chinese restaurant and how they taught me a lesson on how NOT to do marketing. Well, this post is the other side of that coin.


Keter, a leader in the home and outdoor appliance space, impressed me so much this week, that I had to share my experience with you. Now I am sure you are asking yourself “How does a company that makes plastic products even make it here to a site that generally covers matters of tech and marketing?” Good question. The answer is, good marketing using the social Web is not exclusive to tech companies, at least it shouldn’t be, and Keter proved that to me.

So what happened? Well, before I get into that, let me be very clear here. I will explain how this all  happened, but the bottom line is, Keter sent me a huge outdoor shed worth hundreds of dollars for free. They did not send it to me on condition that I write this post, nor am I even writing about the shed or the fact that they sent it. So before you jump down my throat about ethics, let me say, I am writing this post because I want to. Period. And my focus here is how a plastic company used the social web to turn a geek like me into a huge fan of the brand. Are we ok now? Good. Now to the story.


I recently bought a new house. The first thing I knew I needed was an outdoor shed. You know, to store extra boxes, bicycles, and other things lying around the house I will almost never use. So I did what any normal person would do after reaching the conclusion that they need a shed. I tweeted it.

Now, let me add that Keter did not know me, they did not follow me, and there was no way for them to read my tweet, unless they were using Twitter to search for certain mentioned words. How does that work? Simple. Let’s say you sell ice cream. You can sit back and wait for people to hear about you, you can use the web to aggressively sell your ice cream, or you can think out of the box and be creative.

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