Cryptocurrencies, ICOs, and wallet providers will have to change how they garner new investors and customers. Earlier this year, Google and Facebook, who control 43% and 23% of digital ad revenue, respectively, are putting a complete ban on advertisements of crypto products. Google’s announcement alone gave the market a hit, losing $60 billion immediately. Other sites are following suit, forcing ICOs, exchanges, and even investment gurus to halt their main method of outreach. However, those in the crypto space still have options when it comes to marketing.

A must for any players in the crypto world is being active on social media. Through thoughtful posts about anything-crypto, ICOs and others can receive following and start a conversation. Other communities offer a more niche environment in which crypto people are the direct audience, including Reddit, ICO Bench, and Steemit. Another way to get the word out is through content marketing. Whether it’s writing articles and infographics for publication on nationally syndicated journals and crypto-focused sites or through engaging podcasts, content marketing is a valuable and lucrative way to get attention and can be far more effective than traditional ads.

Learn more about advertising in crypto with the infographic below, provided by CoinCentral.